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Creating an Evidence-Based Social Media Strategy

December 1 @ 10:00 am - 11:30 am

This webinar will show you how to use the demographics and behaviours of your audiences to develop an evidence based social media strategy.


This session will:

  • Explore how to interpret data to help you plan and develop your social media content
  • Help you define your audience and their motivations
  • Show you how to set channel objectives
  • Offer tips on planning and scheduling your content
  • Explore how to set targets and measure your success


Who will benefit the most from this session?

Those with a basic knowledge of social media platforms.


How do I take part?

We will be using an online training platform called WebEx for this event.

Before booking, please complete our online training checklist to ensure you get the most out of this training.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Trish Thomas | Head of Digital Engagement | Southbank Centre

Trish Head of Digital Engagement at Southbank Centre where she leads a team to deliver the websites, digital content production including video and podcasts as well as the social media channel experience. As part of the Audiences Directorate, her team has a responsibility for driving sales as well as audience engagement. As a result of the venue closures caused by Covid she has also overseen the rapid expansion of Southbank Centre’s broadcast events proposition.

With a background originally in journalism, Trish has a long career in digital with previous roles at commercial digital agencies as well as arts and culture organisations including Royal Museums Greenwich, Kew Gardens and Arts Council England.

Trish Thomas head-shot image

Speaker image courtesy of Trish Thomas


December 1
10:00 am - 11:30 am
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