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Creating a Marketing Plan

1 May @ 10:30 am - 12:30 pm


This webinar covers the crucial elements for creating a comprehensive marketing plan — from identifying the best platforms for you, to preparing a schedule, adapting that schedule according to your needs, and then evaluating your campaign success.

What is it about?

— The importance of good planning — and how to approach your plan.

— How to choose the best strategies and identifying the best platforms to implement them.

— How to prepare and adapt a schedule according to your needs.

— How to measure and evaluate your campaign success.

What will I gain?

— You’ll be able to create marketing plans informed by your goals and audience

— Your thinking will be underpinned by strategy, with new ideas and approaches to apply to your planning

— You’ll be able to assess and choose suitable approaches and evaluate success of plans and proposals

Why should I attend?

This webinar will help you create marketing plans and execute campaigns designed to meet your goals and make sure that you are getting the best return on your efforts and investment.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: FREE
  • Non-Member: FREE


Sarah Ogle | Communications and Sales Director | Liverpool Everyman and Playhouse

With a passion for theatre and sharing that with others, Sarah began her career at the Everyman and has previously worked at Manchester Royal Exchange, Blackpool Grand and Birmingham Rep. In 2002 she returned to her home city of Liverpool where she has helped rejuvenate the two theatres’ audiences and reputation, including the rebuilding of the award winning new Everyman. A guest lecturer at Liverpool Institute of Performing Arts (LIPA), Sarah is Course Director for UK Theatre’s Essentials of Marketing Course. She is currently on the board of the Arts Marketing Association and of Tmesis Theatre Company.

AMA Conference 2020

Tickets on sale now

The AMA conference is the UK’s biggest conference focused on audiences:

* communicating with audiences

* developing audiences

* understanding audiences.


1 May
10:30 am - 12:30 pm
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