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Creating a Marketing Plan — the nuts and bolts

15th May 2019 @ 10:30 am - 12:30 pm


What is it about?

Delivering a great campaign is the part that gets the creative juices flowing, but planning that campaign is vital. This workshop will cover the crucial elements of a comprehensive marketing plan.

It will cover all that you need to know — from identifying the best platforms for you, to preparing a schedule, adapting that schedule according to your needs, and then evaluating your campaign success.

What will I gain?

— An understanding of the importance of a marketing plan

— Practical guidance on how to approach creating your plan

— Ideas to put in place for you and your team

Who is it for?

AMA members who deliver campaigns, or who manage staff who deliver campaigns, and would like to gather tools for planning.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Sarah Ogle | Marketing and Communications Director | Liverpool Everyman and Playhouse Theatres

With a passion for theatre and sharing that with others, Sarah began her career at the Everyman and has previously worked at Manchester Royal Exchange, Blackpool Grand and Birmingham Rep. In 2002 she returned to her home city of Liverpool where she has helped rejuvenate the two theatres’ audiences and reputation, including the rebuilding of the award winning new Everyman. A guest lecturer at Liverpool Institute of Performing Arts (LIPA), Sarah is Course Director for UK Theatre’s Essentials of Marketing Course. She is currently on the board of the Arts Marketing Association and of Tmesis Theatre Company.



15th May 2019
10:30 am - 12:30 pm
Event Category:




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