This webinar will show how taking time to plan will help you achieve the outcomes you want.
Planning your marketing campaigns is vital, even when things are moving fast, and it feels like ‘doing’ is the answer.
This session will:
- Offer practical guidance on how to approach creating a marketing plan
- Outline the essential building blocks for your marketing plan
- Explore the role of evaluation in your planning process
Who will benefit the most from this session?
Those who are new to marketing or who would like a refresher on the essentials of campaign planning.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £55 + VAT
Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Sarah Ogle | Marketing and Communications Director | Liverpool Everyman and Playhouse Theatres
Sarah considers herself to have the best job in the world, sharing the joy of live theatre in her home city of Liverpool, where she has helped rejuvenate the audiences and reputation of the Everyman & Playhouse Theatres.
A firm believer in the power of arts and culture to regenerate communities and inspire change, she is a passionate advocate of regional theatres having previously worked at Manchester Royal Exchange, Blackpool Grand and Birmingham Rep.
A guest lecturer at Liverpool Institute of Performing Arts (LIPA), Sarah was Course Director for UK Theatre’s Essentials of Marketing Course and a board member for the AMA. She is currently a trustee of Tmesis Theatre Company.
Speaker image courtesy of Sarah Ogle