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Create an Evidence Based Social Media Strategy

28 September @ 10:00 am 11:30 am

Live Webinar

This webinar will show you how to use the demographics and behaviours of your audiences to develop an evidence based social media strategy. 

This session will:

  • Explore how to interpret data to help you plan and develop your social media content 
  • Help you define your audience and their motivations 
  • Show you how to set channel objectives 
  • Offer tips on planning and scheduling your content 
  • Explore how to set targets and measure your success 

Any prior knowledge/experience needed to benefit from this session?

A basic knowledge of social media platforms.

How do I take part?

We will be using an online training platform called WebEx for this event. 

Before booking, please read our online training checklist to ensure you get the most out of this training. 


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Trish Thomas | Head of Digital Innovation | Museum of London  

Trish is Head of Digital Innovation at the Museum of London where she is leading the digital transformation journey towards the opening of their new site in West Smithfield, working across experience, content, collections, communications, data and ecommerce.

She was previously Head of Digital Engagement at Southbank Centre where she led a team to deliver the digital customer experience including websites, content and the social media and the rapid expansion of Southbank Centre’s broadcast events proposition.

With a background originally in journalism, Trish has a long career in digital with previous roles at commercial digital agencies as well as arts and culture organisations including Royal Museums Greenwich, Kew Gardens and Arts Council England.  

Image courtesy of Trish Thomas


28 September
10:00 am – 11:30 am
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