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Copy That — words that work

30 September @ 10:00 am 1:00 pm

This workshop is limited to 25 people

This workshop will help you craft benefit-driven copy that engages your audiences. 

Ever wondered why many brilliant arts and cultural activities don’t enjoy bigger audiences (other than social distancing)? We won’t solve the entire question in one session, but we will interrogate how our copy could play a role in better communicating the benefits of attending. Which is a good start. 

This session will challenge some common practices and give you some alternative tools and techniques to try. A mix of theory and hands on practical exercises will get you ready to craft jargon-free, convincing communications to help you resonate with a wider audience. 

This session will:

  • Help you understand what works, what doesn’t, and why in terms of copy 
  • Bring you an awareness of common practices that may not be doing you any favours 
  • Offer techniques to help you avoid repeating the same old words and phrases 

This is a practical workshop that offers you the chance to take risks and try things out in a safe environment. 

Any prior knowledge/experience needed to benefit from this session?

No prior knowledge needed. This session offers something for absolute beginners and those who have been writing copy for years but may be stuck in a rut. 

Please note – This session will focus on writing copy that persuades audiences to engage with the arts. The content doesn’t specifically cover fundraising or press/PR work

How do I take part?

We will be using Zoom for this workshop. 

Before booking, please read our online training checklist to ensure you get the most out of this training. 

If you have any access requirements, please contact  


Members: £55 + VAT

Non-members: £75 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: There is a cost attached to this session for AMA members as our workshops run for 3 hours and take an in-depth look at topics briefly covered in some of our webinars (which run for just 1 – 1.5 hours). 


Jo Taylor | Director | Fly a Kite

Jo has worked in the arts for 30 years. She founded Fly a Kite in 2024 focussing on helping organisations close the gap between the communicated brand and the experienced brand. Previously she was Director of Audiences at Rambert, successfully growing and diversifying Rambert’s fanbase. She was a Director at Morris Hargreaves McIntyre for 10 years and spent 18 years in marketing roles for festivals, venues and touring companies including senior roles at Welsh National Opera and Wales Millennium Centre.  

Jo Taylor Headshot
Image courtesy of Jo Taylor