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Copy That — words that work

20 March @ 10:00 am 1:00 pm

This workshop is limited to 25 people

This workshop will help you craft benefit-driven copy that engages your audiences. 

Ever wondered why many brilliant arts and cultural activities don’t enjoy bigger audiences (other than social distancing)? We won’t solve the entire question in one session, but we will interrogate how our copy could play a role in better communicating the benefits of attending. Which is a good start. 

This session will challenge some common practices and give you some alternative tools and techniques to try. A mix of theory and hands on practical exercises will get you ready to craft jargon-free, convincing communications to help you resonate with a wider audience. 

This session will:

  • Help you understand what works, what doesn’t, and why in terms of copy 
  • Bring you an awareness of common practices that may not be doing you any favours 
  • Offer techniques to help you avoid repeating the same old words and phrases 

This is a practical workshop that offers you the chance to take risks and try things out in a safe environment. 

Any prior knowledge/experience needed to benefit from this session?

No prior knowledge needed. This session offers something for absolute beginners and those who have been writing copy for years but may be stuck in a rut. 

How do I take part?

We will be using Zoom for this workshop. 

Before booking, please read our online training checklist to ensure you get the most out of this training. 

If you have any access requirements, please contact  


Members: £55 + VAT

Non-members: £75 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: There is a cost attached to this session for AMA members as our workshops run for 3 hours and take an in-depth look at topics briefly covered in some of our webinars (which run for just 1 – 1.5 hours). 


Jo Taylor | Director of Audiences | Rambert 

Jo leads Rambert’s Audiences team, responsible for growing and diversifying Rambert’s fanbase; widening access, and deepening relationships with its brand.  

For 10 years Jo was as a director consultant at Morris Hargreaves McIntyre where she delivered audience insight, brand strategy and segmentation for clients including Shakespeare’s Globe, Donmar Warehouse, The Old Vic, Bristol Beacon, Historic Royal Palaces, the Lincoln Center, The Public Theater and Kennedy Center. Prior to MHM Jo spent 18 years in marketing at venues, touring companies and festivals 

Jo Taylor Headshot
Image courtesy of Jo Taylor