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Campaign Planning — in a day

15th January 2019 @ 11:00 am - 4:00 pm

Image courtesy of Colston Hall © ShotAway 3
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What is it about?

It’s so easy to skip campaign planning. Often, we jump straight into the daily activity of placing ads, setting up Facebook campaigns and selling tickets.

However, without an overarching plan in place, how do you know your marketing is reaching the right audiences? Is your activity linking back to your marketing strategy? And, what’s the point of it all without targets, aims and evaluation?

Sarah and Andy will explore how to make campaign planning fun. At Colston Hall it’s the chance to make sure the team’s creative ideas are harnessed and brought to life in a targeted and results-driven way.

Discover the overarching ideas and practical steps behind campaign planning, as well as the creative ways the team at Colston Hall utilise it. You’ll leave with top tips and ideas to embed planning in your marketing work straight away.

What will I gain?

— An understanding of why campaign planning is so important.

— Practical takeaways to build and implement campaign plans in your own work.

— Templates and ideas to make planning more productive and fun.

Who is it for?

This workshop is for marketers looking to refresh their campaign planning.

 

Speaker

 

Sarah Robertson
Communications and Special Projects Director
Colston Hall

Andy Boreham
Head of Marketing
Colston Hall

Cost

  • AMA member rate: £99 + VAT
  • Non-Member: £125 + VAT

Details

Date:
15th January 2019
Time:
11:00 am - 4:00 pm
Event Categories:
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Venue

Colston Hall
Colston Street
Bristol, BS1 5AR United Kingdom
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Website:
https://www.colstonhall.org/