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Broadening Your Online Engagement

6 May @ 11:00 am - 12:30 pm

This Digital Heritage Lab session is funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

This session is for anybody who would like to boost the visibility of their organisation, key staff, knowledge, and collections online.

What is it about?

Your website and social media channels are a key part of your digital presence, but if you want to be proactive about reaching audiences online you’ll need to (virtually) leave your house and meet people where they are.

Our audiences find and interact with arts, cultural and heritage content in many corners of the internet, and on a variety or platforms. In this webinar, Chris will talk through the what, why, and how of finding and serving your audiences beyond your own channels.

We’ll touch on collaborative projects, aggregators, teaching resources, podcasts, bloggers, event listings, and more.

What will I gain?

— A broader understanding of what’s possible and what might be appropriate for your organisation and purpose

— An understanding of the considerations – pros and cons – to bear in mind

— A range of case studies and examples that you can draw from

Why should I attend?

This webinar is for anyone who wants to raise the online profile of their organisation. It will help you learn about ways you can partner with others to widen your reach beyond your own digital channels.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • Free for all small and medium heritage organisations, thanks to funding from The National Lottery Heritage Fund


Chris Unitt | Founder| One Further

Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe. 

Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire. 



Above Image courtesy of Chris Unitt
Event thumbnail: Image courtesy of National Football Museum, Photo by Chris Payne


6 May
11:00 am - 12:30 pm
Event Category:




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