Basics of Digital Marketing
3 February @ 10:00 am - 4:30 pm
— How to get the most out of digital and social
What is it about?
During this Masterclass, Roisin will explore the digital marketing landscape and identify the main tools and trends that you need to be aware of, answering the questions:
— How does digital fit into an integrated campaign?
— How can you run an integrated campaign on a limited budget?
— How do you know what’s working?
The afternoon focuses on social media and how to cut through the noise and be heard. You’ll take a deep dive into key techniques such as:
— Facebook advertising
— audience targeting
— A/B testing
— best practice for organic reach
What will I gain?
— Knowledge of current trends in digital marketing
— Understanding of how to integrate online and offline marketing techniques
— Greater confidence in implementing social media marketing techniques
Who is it for?
Those seeking to develop essential digital marketing skills
- AMA member rate: £175 + VAT
- Small Organisation Member rate*: £105 + VAT
- Freelance Member rate**: £126 inc. VAT
- Non-Member: £250 + VAT
*Small organisations should meet two of the following criteria:
- A turnover of £632,000 or less
- £316,000 or less on its balance sheet
- Ten employees or less
**This applies to freelancers earning less than £25,000 per year.
Roisin Kirby | Marketing Consultant | Refresh Marketing
Roisin leads Refresh Marketing, a consultancy specialising in marketing strategy and planning.
Roisin has been an advocate of digital marketing throughout her career, integrating online and offline techniques to meet campaign goals. Roisin has helped organisations of all sizes evaluate their current marketing activity and refresh their approach to get better results from their marketing activity. She believes in no-nonsense actionable marketing that delivers real value. A Chartered Marketer and Fellow of the CIM, she is also a part-time lecturer in Marketing at Nottingham Trent University.