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A Way with Words

August 4 @ 10:30 am - 12:30 pm

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What is it about?

Looking to inject life back into your copy? Stuck in a rut using the same old words and phrases? This webinar will help you develop a natural and compelling style to make your story convincing.

It will look at the different elements that contribute to style, vocabulary and tone of voice. You’ll develop your creative approach and gain skills to help make your copywriting more effective. You’ll explore how to use your organisation’s brand to develop an individual voice.

Discover how to strike a balance between conversational and corporate, without inhibiting creativity.

What will I gain?

— Techniques for writing creative copy that builds trust and sells
— A toolkit of dos and don’ts
— Advice around tackling producer and curator-generated copy

Who is it for?

Anyone responsible for writing persuasive audience-facing copy.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: FREE
  • Non-Member: FREE


Jo Taylor | Director of Audiences | Rambert

As Director of Audiences Jo works closely with the artistic team and is responsible for building and connecting with Rambert’s fanbase.  She believes we need to seize the opportunity of every encounter — whether real or virtual — to make a powerful connection with people, and that the right words and messaging approaches can help achieve this. Jo balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life.

Jo brings 30 years’ applied experience across a range of previous roles — including Director and Senior Consultant at Morris Hargreaves McIntryre and a number of venues, producing, touring companies and festivals, including Welsh National Opera and Wales Millennium Centre.

Above images courtesy of Jo Taylor.
Thumbnail: Image by Free-Photos from Pixabay


August 4
10:30 am - 12:30 pm
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