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A Way with Words

27th September 2019 @ 10:30 am - 12:30 pm

— Extra date added

What is it about?

Looking to inject life back into your copy? Stuck in a rut using the same old words and phrases? This workshop will help you develop a natural and compelling style to make your story convincing. It will look at the different elements that contribute to style, vocabulary and tone of voice. You’ll develop your creative approach and gain skills to help make your copywriting more effective. You’ll explore how to use your organisation’s brand to develop an individual voice. Discover how to strike a balance between conversational and corporate, without inhibiting creativity.

What will I gain?

— Techniques for writing creative copy that builds trust and sells

— A toolkit of dos and don’ts

— Advice around tackling producer and curator-generated copy

Who is it for?

Anyone responsible for writing persuasive audience-facing copy.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Jo Taylor| Director | Morris Hargreaves McIntyre

Jo is Director at Morris Hargreaves McIntyre. Working with cross-disciplinary teams she helps organisations develop audiences through a vision-led, audience-focused approach.

Jo has a track record of inventive, practice, engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.

Recent clients include the Barbican Centre, Shakespeare’s Globe, Royal Albert Hall, the National Theatre, Almeida Theatre, Liverpool Everyman & Playhouse, Bristol Old Vic, The Place, Historic Royal Palaces, Royal Botanic Gardens at Kew, The British Council and 92nd Street Y and Symphony Space (New York).

Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals, most recently as Head of Marketing at Wales Millennium Centre. While at Welsh National Opera she won awards for Innovation and Creativity from the Institute of Direct Marketing.


27th September 2019
10:30 am - 12:30 pm
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