This webinar will help you create a framework for mapping your audiences and their needs.
You will leave this session with tools to help you plan how to re-engage audiences in a way that makes them take notice and feel safe.
Our audiences have evolved over the past year. As our organisations begin to reopen, we need to reassess how we communicate with them. This will allow us to continue to build healthy, long-lasting relationships with them.
This session will:
- Help you recognise who your audiences are and whether Covid-19 has changed them
- Enable you to reflect on the relevance of your pre-2020 target audiences and segmentation methods
- Give you time to consider how your audience strategy needs to evolve going forward
You can take a deeper dive into this subject at the workshop Reconnecting with your Audiences – In Depth.
Who will benefit the most from this session?
Those who have some understanding of audience engagement, planning and strategy.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £45 + VAT
Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Christina Lister | Marketing Consultant | Christina Lister Comms
Christina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with 18 years’ experience as a freelancer and in agency and in-house positions.
Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Stratford Circus Arts Centre, the Museum of Cambridge, American Library, Babylon Arts, Norwich Historic Churches Trust and Ensemble Dance Co.
Speaker image courtesy of Christina Lister
Thumbnail: Image courtesy of Opera North © Justin Slee — Community Partners Aspire enjoy a backstage tour with Opera North