Business Not As Usual:

The Ethical Relevance Toolkit for Cultural Marketers 

In an era of intense scrutiny and geopolitical turbulence, compliance-based EDI is no longer enough to protect your organisation.

The EEDIIBOA Series (Equality, Equity, Diversity, Inclusion, Inclusivity, Belonging, Othering, Acknowledgement) provides a strategic, three-level framework to move you from ambiguity to accountable action.

By mastering Ethical Relevance, you future-proof your brand, secure sustainable funding, and build the resilience needed to lead with integrity in a volatile world. 

Level 3: Systemic Leadership in Ethical Accountability 

Level 3: Systemic Leadership in Ethical Accountability 

Designed exclusively for executives and organisational leaders, this summit-level course addresses the systemic risks threatening cultural institutions today.

You will master the governance of AI to prevent algorithmic bias, link climate justice to long-term financial survival, and implement “Empathy-Driven Accountability” for senior staff. This is your guide to leading a humane, legally robust, and ethically ambitious organisation. 

Taking the course — from Monday 1 June 2026

Essentials of EDI for Marketing Level 3: Systemic Leadership is a hybrid course made up of five modules.

Module 1 and Module 5 will be live sessions on Zoom and Modules 2, 3 and 4 will be self-paced online learning accessed on LearnWorlds.

Starts on Monday 1 June 2026 and the deadline for completing the course is Monday 13 July. 

Each module should take on average two hours to complete and includes video tutorials, practical exercises and further reading.  

To receive your course certificate, you must complete all modules by the end of Monday 13 July.

If you have any access requirements, please contact sophie@a-m-a.co.uk

  • Module 1 – Live session on Zoom: 11am-12pm Monday 1 June 2026
  • Module 2 – Module launch: Monday 8 June 2026
  • Module 3 – Module launch: Monday 15 June 2026
  • Module 4 – Module launch: Monday 22 June 2026
  • Module 5 – Live session on Zoom: 11am-12pm Monday 29 June 2026

Course Completion

To receive your course certificate, you must complete all modules by the end of Monday 13 July 2026.

What will you get from the course?

Cost

Standard Member rate: £250+ VAT 

Small Organisation / Between Jobs / Freelance Member rate: £150 + VAT 

Non-member rate: £395 + VAT 

June 2026 Cohort

Book now

February – March 2027 Cohort

Book now

What level am I?

  • Level 1: Front-line marketers and communicators who need immediate, practical tools to reduce risk and manage sensitive public messaging
  • Level 2: Marketing Managers, Department Heads, and Partnership Specialists responsible for tactical implementation, team loyalty, and strategic risk management
  • Level 3: CEOs, Executive Leaders, and Heads of Organisation who must govern systemic change, manage high-stakes ethical dilemmas (including AI), and ensure long-term financial accountability

Please note that the levels are non-linear. As you can see from the level descriptions, you don’t need to follow a Level 1-Level 2-Level 3 path. Choose the levels that match your needs and experience

Microphone in an auditorium

Module 1:
Creating an Inclusive Culture: 

Live session on Zoom: 11am-12pm Monday 1 June 2026

Move beyond tick-box diversity by using “Power Mapping” to dismantle systemic barriers and resource true cultural transformation.

Module 2:
Advanced Intersectionality & Leadership: 

Module launch: Monday 8 June 2026

 Develop the confidence to manage complex, intersectional conflicts and role-model “Zero Tolerance” with decisive, empathetic leadership.

Module 3:
AI and Ethics for Recruitment: 

Module launch: Monday 15 June 2026

Audit your digital systems for algorithmic bias and implement ethical “Red Teaming” protocols to ensure your technology aligns with your equity values.

Module 4:
Regenerative Audience Development: 

Module launch: Monday 22 June 2026

Secure your financial future by proving the relevance of “Regenerative Marketing” that balances climate action with equitable access for all communities.

Module 5:
Practical Tools for Systemic Change:

Live session on Zoom: 11am-12pm Monday 29 June 2026

Consolidate your strategy with a “Collective Care Mandate” that embeds wellbeing and equity as non-negotiable KPIs for organisational health.

Next course takes place from February – March 2027

  • Module 1 – Live session on Zoom: 11am – 12pm Monday 1 February
  • Module 2 – Module launch: Monday 8 February
  • Module 3 – Module launch: Monday 15 February
  • Module 4 – Module launch: Monday 22 February
  • Module 5 – Live session on Zoom: 11am – 12pm Monday 1 March

Any questions?

Please contact our Events Manager Sophie, and she’ll be happy to help: sophie@a-m-a.co.uk