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15th November 2019 Amy Firth

Engaging Digital Audiences

What is it about?

Access/ Digital engagement / Funding

During this opening keynote, Lisa will talk about how DigVentures are amplifying physical experiences by transforming and extending them online, leading to a large percentage of the ‘crowd’ who now fund DigVentures being digital engagers only.

Lisa will discuss how they’re achieving this by getting their digital content right. She will explore how satisfying funder requirements changes your practice as a cultural professional, when your funder is a crowd instead of a grant-making body, organisation or individual. When thinking about digital best practice, it isn’t just about the digital methods in you have in place — it’s the techniques you use to activate them, and how an authentic and tailored workflow can transform your work and relationships — with your stakeholders, members, and audiences.

She will discuss:

— how satisfying funder requirements changes your practice as a cultural professional
— how an authentic and tailored workflow can transform your work and relationships
— how you prepare for a livestream
— how to grow digital engagers

View more information on Digital Marketing Day 2019 and book your place.

Speaker

Lisa Westcott Wilkins MA FRSA FSA| Co-founder and Managing Director, DigVenture

DigVentures is a UK-based social business specialising in digital engagement, participatory ‘citizen science’, alternative funding, heritage tourism and harnessing the experience economy for cultural initiatives. Under Ms Westcott Wilkins’ leadership, DigVentures has pioneered the adoption of tech-enabled, heritage-based engagement in transforming places, feeding into economic and social stability for clients on regional, national and international-scale projects.

Having begun her career in investment banking in New York City, Ms Westcott Wilkins’ professional background includes management positions in the Cultural Olympiad team of the 2012 London Organising Committee for the Olympic Games, the Museum of the Earth at Cornell University, and the Editorship of Current Archaeology magazine. She lectures internationally on crowdfunding and cultural engagement, most recently as a key speaker at REMIX 2019 at Google’s new London HQ. Lisa is a Clore Fellow, Fellow of the Royal Society of Arts, and incoming Fellow of the London Society of Antiquaries.