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A practical, focused, one-day event building on your digital skills

30 March @ Rich Mix in London, 9.30am — 5pm

AMA's Digital Bootcamp: an intensive day of learning

Engage and grow audiences through practical application and understanding. This day will give you:

  • Actionable learning
  • Sharper analysis and understanding of audience behaviour
  • Deep-dive into key tools and trends

Can’t join us on the day? Our Digital Ticket could be for you.

Digital Bootcamp offers practical application and understanding of current techniques, tools and approaches across your digital channels. There’s also opportunities to network and make new contacts. We’ll be announcing speakers in the run up to the event….

Day Tickets 

Member Ticket: £183+VAT (£219.60 inc VAT)

Non-Member Ticket: £263+VAT (£315.60 inc VAT)

“Small Organisation Member*” Rate: £103+VAT (£123.60 inc VAT)

“Freelance Member*” Rate: £75+VAT (£90 inc VAT)

* To access these rates you must hold an AMA Small Organisation or AMA Freelance membership as applicable

We have 5 fully-funded bursary places for Digital Bootcamp: read more

Digital Tickets

Digital Tickets give you access to content online for up to six weeks. If you can’t join us on the day, or only want content from a single session, this option is for you.

Member rate – all sessions: £100+VAT (£120 inc VAT)

Non-member rate: £156+VAT (£187.20 INC VAT)

Member rate – single session: £35+VAT (£42 inc VAT)

Non-member rate: £55+VAT (£66 INC VAT)


Session 1: 10.00-11.15: PPC

PPC (Pay Per Click) is a crucial paid channel that tends to deliver well, but there are lots of uncertainties and many missed opportunities  – this session will take you through how to get PPC working as hard as it possibly can for you. 

Session 2: 11.30-12.45: Email

You’ve got email addresses and consent to email your audience – now how do you use this to get them back to your website and engaging on a deeper level? This session takes a more sophisticated look at how you should be using different types of emails – e.g. transactional, promotional, triggered – to achieve your goals and create the best experience for your audiences.

Lunch: 12.45-1.30 


Session 3: 1.30 – 2.45pm: Conversion

Whether you are actively selling tickets, merchandise, taking more for donations or aiming to persuade people to take a specific action on your website – conversion is where your efforts bear fruit or fail. This session will look into usability and analytics to help you optimise your conversion rate. 

Session 4: 3.00-4.15: Content

Does your content strategy respond to what people want, while working to convert against your goals? This session will look at social and web content, and touch on SEO. Learn how to refine your content to deliver the right information on the right pages, based on user behaviour and your aims.

Session 5: 4.30-5.00: Wrap-Up

Bringing together the day’s learning with a recap and Q&A session.

Drinks follow from 5.30 onwards.

Please note: We aim to bring you the most relevant and up to date content. For this and other reasons, sessions may be subject to change.

Rich Mix, Shoreditch, London

Change of details?

If you would like to change your contact details or organisation please get in contact with us.


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