Socially Motivated
11 November 2026
Woolwich Works, London & Online
Your Digital Marketing Day 2026 speakers
We’re bringing together arts marketers from across the UK to talk digital and social marketing, and what it takes to do it well right now.
Our speakers will share practical ideas for telling your story, building community and connecting with audiences, without losing sight of the values behind the work.
We’ll add more speakers here as they’re confirmed in the run-up to the day.
You can stay up to date with the latest announcements by signing up to our newsletter here.
Alex Calder, Executive Director, Consulting
Anything is Possible
Alex Calder is Executive Director, Consulting at Anything is Possible, where he works to deliver growth for clients in the education, arts and public sectors through effective integration of media, creative and technology.
He leads a range of services focusing on innovation and emerging technologies and bringing real impact from them for purpose-led organisations.
Session title:
Together at the Jagged Edge: Getting the human: AI balance right in values-led digital marketing
Alex Wood, Editor-in-Chief of WhatsOnStage
WhatsOnStage, powered by AudienceView
Alex Wood is the Editor-in-chief of WhatsOnStage, the co-host of the WhatsOnStage Podcast and co-producer of the WhatsOnStage Awards. He has worked at WOS for almost a decade, covering theatre across the UK, Broadway and beyond. A member of the Critics’ Circle, Alex regularly reviews productions in the West End and at regional locations.
Session title:
Have I Got Theatre News For You: How publishers unlock the social motivators behind audience behaviour
Amina Sellik, Marketing and Communications Strategist
Freelancer
Amina Sellik is a marketing and communications strategist working at the intersection of brand, digital and social impact.
At Ramadan Tent Project, she has led marketing for the UK’s largest Ramadan Festival, developing campaigns and partnerships with organisations including Windsor Castle and Mayor of London and taking its stories to national audiences.
Originally trained as a scientist, Amina brings an analytical mindset to creative marketing, combining strategy and storytelling to grow audiences, build communities and turn purpose into measurable impact.
Session title:
Small Team, National Impact: How we scaled social without scaling headcount
Andrew Davis, Keynote Speaker and Workshop Trainer
Talk Dygital
Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms.
His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in social media right now: ‘So What?’.
Andrew has worked with many brands over the last 16 years such as PlayStation, Arts Council England, Fremantle and has delivered several workshops for Arts Marketing Association.
Session title:
Get Socially Motivated for 2027
Andy Kitching, Viadukt Customer Success Manager
Substrakt
Andy Kitching is Viadukt Customer Success Manager at digital agency Substrakt. Viadukt is Substrakt’s accessible online purchase pathway, designed for the cultural sector to make ticket buying easier and selling simpler.
Andy supports cultural organisations in delivering accessible, streamlined purchasing experiences that reduce barriers and increase ticket sales.
With previous roles at Leeds Heritage Theatres, First Direct Arena and Leeds City Council, he brings extensive ticketing and CRM expertise across Spektrix, Tessitura and AudienceView.
Session title:
Better for Everyone: How accessible digital experiences drive more bookings
Barbara Révész, Senior Digital Communications Manager
London Symphony Orchestra (LSO)
Barbara Révész leads social media and digital content at the London Symphony Orchestra, bringing together her background in diplomacy and international communications with her love of classical music.
She is passionate about listening to audiences and putting people at the heart of digital storytelling and brand building.
Her work combines audience insight, creativity and person-focused content to make culture more accessible, relevant and engaging.
Session title:
Beyond the Brand: How putting people at the heart of social content builds audiences
Bethany Shilling, Audience and Insights Manager
Mercury Theatre
Bethany is a writer, director and arts marketer based in Colchester. She is part of the marketing team at the Mercury Theatre where she started out as a Marketing Officer before transitioning to the role of Audience and Insights Manager. She is responsible for crafting strategies that help their small team deliver high-quality work in a variety of areas including digital content and audience development.
Session title:
Show, Don’t Tell: How to incorporate company values into your social media content
Bryony Bell, Head of Content & Campaigns
Spektrix
Bryony Bell (she/her) is Head of Content at Spektrix and Vice Chair of the Arts Marketing Association, roles in which she works to share best practices, innovation, and insights with arts professionals across the UK, US, and Canada. Her background includes venue marketing and box office operations, outreach, volunteer management, and creative leadership in Manchester and the north east of England.
Bryony believes deeply in the importance of the arts and purpose-driven leadership in today’s society. She drives brand messaging for Spektrix as a certified B Corporation, co-promotes Pride Classical, and regularly publishes ebooks, blogs, and other resources for arts and culture professionals.
Session title:
Email Benchmarks and Best Practices
Caroline Butler, Founder
Convert Culture
Caroline Butler is founder of Convert Culture, a social intelligence consultancy turning behavioural data into audience insight for arts and cultural organisations.
Her career spans music and publishing, including years at Penguin Random House and consultancy for Sarah J. Maas’s publishers, National Book Tokens and Granta Magazine. In 2024 she was named to the Social Intelligence Lab’s Global Insider 50 — the only person from the cultural sector on the list.
Session title:
Dark Social, Invisible Audiences: What behavioural data reveals about who’s missing from the room
Dean Shaw, Tech Champion Digital Culture Network
Digital Culture Network, Arts Council England
Dean Shaw specialises in digital content creation at the Digital Culture Network, supporting creative and cultural organisations across England. He helps teams tell their stories, engage diverse audiences and reach more people through video, audio and social media.
His approach is practical and tailored to each organisation’s ambitions, resources and confidence. From developing content strategies and simplifying workflows to exploring new tools and delivering hands-on training, Dean helps teams create compelling, consistent content in-house, even with limited budgets.
Dean brings over seven years’ experience supporting the cultural sector, alongside a background directing and producing online and TV content for brands including Red Bull, Audi, Toyota and F1. His work has attracted over 100+ million views on YouTube.
Session title:
Stop Filming it Last: Behind-the-scenes as brand strategy
Edward Borlase, Head of Insight & Revenue Management
Theatre Royal Plymouth
Edward Borlase is the Head of Insight & Revenue Management at Theatre Royal Plymouth, the largest regional producing theatre in the UK.
He and his team champion and deliver a data-driven approach to help inform decision making across the organisation, with a particular responsibility for pricing negotiation and strategy, revenue/demand management, market research, analytics and reporting.
They are at the heart of key systems and processes responsible for revenue generation and audience work, supporting multiple departments in their core missions.
Session title:
Better for Everyone: How accessible digital experiences drive more bookings
Emily Sui-Ying, Social Media Assistant
Southbank Centre
Emily Sui-Ying is the Social Media Assistant at the Southbank Centre, the largest multi-arts centre in the UK.
She leads on community management across organic social media platforms and specialises in harnessing relationships between the audience, creators and the artists that the Southbank Centre work with.
She also features in a lot of their trend-led content, so look out for that on the feed!
Session title:
From FOMO to fanbase: How to actually build a sense of community on social media
Hannah Brierley, Digital Marketing Director
EMG
Hannah Brierley is Digital Marketing Director at one of the UK’s leading entertainment marketing agencies, EMG.
Working in social media since entering the industry in 2018, her experience spans social strategy, content, influencer marketing and digital campaigns for a wide range of West End and UK productions.
With expertise bridging organic social and wider digital marketing, Hannah focuses on turning changing online behaviours and emerging trends into effective, audience-led campaigns.
Session title:
Your Best Ad Was Made By Someone Else: Turning audiences into advocates
Hossam Fazulla, Digital Producer
Counterpoints Arts
Hossam “Faz” Fazulla is a Digital Producer, content creator and researcher. At Counterpoints Arts, he leads digital storytelling, social media and audience engagement.
He is also a viral content creator and the creator and host of Food I Can’t Read, a social media series exploring food and culture through comedy and curiosity.
Faz holds an MA in Digital Media from SOAS, University of London, and has previously worked at the BBC World Service, the University of Essex and PEN International.
Session title:
Harnessing Short-Form Video for Social Justice
Jenny Keyte, Social Media Director
JWOO
Jenny Keyte is a senior social media and influencer marketing professional at JWOO, a social media and influencer agency for entertainment and destination brands.
She leads social strategy and influencer campaigns across a portfolio of clients, including Warner Bros. Studio Tour London, Harry Potter Shop, Mamma Mia! The Party and AEG Presents.
Session title:
Matching Creator to Campaign: A simple influencer model
Jonny Cloke, Digital Marketing Manager
Imperial War Museum (IWM)
Specialising in digital marketing, Jonny Cloke has seven years’ experience in the arts and culture sector, both agency and in-house.
For the past three years, Jonny has been in position as Digital Marketing Manager at Imperial War Museums, based at IWM London. He is a graduate of the University of Sussex with a BA in English and Film Studies and an MA in Gender and Media.
Session title:
Things Can Only Get Meta: Adapting to get the best from ads manager
Kate Mroczkowski, Strategy Director
Supercool
Kate has over two decades of experience in the culture and technology sectors. Kate supports cultural organisations with content strategies, new website projects and digital strategies.
Kate’s journey spans roles in ticketing and fundraising and an MBA with a digital sustainability focus.
In her spare time, she serves on the board of trustees at Northern Broadsides and Venture Arts, and plays the double bass in her local orchestra.
Session title:
Turning Website Visitors and Social Engagers into Bookers
Nadia McVey, Social Media Coordinator
Southbank Centre
Nadia McVey is the Social Media Coordinator at the Southbank Centre, the largest multi-arts centre in the UK.
She’s passionate about making the arts accessible to the widest audience possible and has helped to develop a strategic approach to their organic social media that puts the audience at the forefront.
She specialises in creating evergreen content that prioritises brand personality and authentic audience engagement.
Session title:
From FOMO to fanbase: How to actually build a sense of community on social media
Nazma Noor, Arts Marketing, Digital and Web Solutions Strategist
Freelancer
Nazma Noor is an arts marketing, digital and web solutions strategist. Alongside her digital expertise, Nazma is actively involved in community engagement, she spent five years hosting Meetup events in Manchester and is now an admin of a 700+ member WhatsApp Community for Global Majority creatives.
She is passionate about widening participation in the arts, audience development and championing lesser-known stories and narratives.
Session title:
The Community Social Channels You’re Missing: WhatsApp and meetup groups
Sheena Balkwill, Communications and Marketing Producer
Counterpoints Arts
Sheena Balkwill is Counterpoints Arts’ Marketing and Communications Producer, working with Counterpoints’ producers on campaigns across all their programmes – from Refugee Week to collaborative arts commissions to Platforma festival.
She has over 15 years’ experience working with non-profit arts organisations, with a specific interest in visual arts, climate, culture’s potential for social impact.
Sheena has previously worked at organisations including Iniva, Gasworks and Julie’s Bicycle.
Session title:
Harnessing Short-Form Video for Social Justice
Tom Shallaker, Audience Insight and Sales Manager
Lighthouse, Poole
Tom is the Audience Insight and Sales Manager at Lighthouse, Poole, where he leads the Ticket Sales team and oversees audience data, insight and CRM.
His work focuses on using audience behaviour and ticketing data to inform decision-making, improve the customer journey and drive sales.
He has a particular interest in audience segmentation, pricing and turning data into practical insight that helps arts organisations better understand and develop their audiences.
Session title:
Email Benchmarks and Best Practices
Zahida Din, Leadership and Mindset Coach
Freelancer
Zahida has extensive experience of leading teams and driving transformational change in the cultural sector through marketing and communications. She held senior leadership roles in the sector for over 10 years. She now works as Leadership, Mindset, and Career Coach supporting people working in the sector to overcome challenges so they can move forward with confidence. Her coaching style uses personal development (how we relate to ourselves, each other and the world) to create professional change.
Zahida holds a Diploma in Executive Coaching and an ILM Level 7 certificate in Coaching from Relationship Dynamics 1st. She supports various Clore Leadership programmes, is a mentor at The Guardian through the Women of Colour Global Network, and an Associate Coach for the Young Women’s Trust, an organisation tackling gender equality in the workplace.
Session title:
Permission to Switch Off: Practical ways to help you unwind and recharge
With thanks to our Digital Marketing Day Lead Sponsors:
Digital Marketing Day 2026 is delivered in partnership with our venue partner:
