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Digital Lab

Digital innovation in the arts, culture and heritage sector

What is the Digital Lab?

The Digital Lab transforms digital practice through intensive mentoring, workshops, and peer support – all taking place online. Fellows are matched with an international specialist who mentors their work-based experiments, supporting an agile approach to their online presence.

The Digital Lab cohort includes Fellows from a wide variety of arts, cultural and heritage organisations across England all thinking differently about their digital offers. They will graduate from the Digital Lab with a fresh perspective and the confidence to be agile in our ever-changing digital world. 

What do Fellows gain?

  • Regular online meetings with your Mentor to gain guidance for your experiments
  • Access to high quality AMA online workshops to develop your skills
  • A network of Fellows to support you
  • The opportunity to develop together as a cohort of peers and share best practice
  • Knowledge in how to adopt a truly agile approach and how to embed this in your role

Watch this video to find out more and hear from some of our past Fellows who took part in the Digital Marketing Academy (Digital Lab’s previous name).

“A brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”
Helen Fripp, DMA 3.0 Fellow
Marketing and Audience Development Manager, The Edge


Our eight international expert Mentors will support you through your Digital Lab journey.


Meet the Fellows on our Digital Lab

Find out more about the digital marketing experiments previous Fellows worked on by reading their blog posts below:

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

Digital Marketing Academy 2.0
Digital Marketing Academy 3.0

AMAculturehive is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo

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