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Digital Lab

What is the Digital Lab?

The Digital Lab transforms digital practice through intensive mentoring, workshops, and peer support – all taking place online. Fellows are matched with an international specialist who mentors their work-based experiments, supporting an agile approach to their digital work.

We work with Single and Joint Fellows from arts and cultural organisations based in England.

What do Fellows gain?

  • Regular online meetings with your Mentor to gain guidance for your experiments
  • Access to high quality AMA online workshops to develop your skills
  • A network of Fellows to support you
  • The opportunity to develop together as a cohort of peers and share best practice
  • Knowledge in how to adopt a truly agile approach and how to embed this in your role

What does it cost?

This programme is part of AMAculturehive and is heavily subsidised by Arts Council England. Therefore the cost to take part is only £170 per person (AMA member) or £270 per person (non-member).

Digital Lab 2020

Applications will soon be open for the Digital Lab 2020.

Register your interest in the programme via the button below, and we will send you more information as soon as it’s available.

“A brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”

Digital Lab has enabled me to bring about some industry leading advice and strategic development. I now feel confident we can start to follow a new digital strategy with brand new tools and efforts.”

Participation in the Digital Lab has increased my confidence in digital marketing.”


Our international expert Mentors will support you through your Digital Lab journey.

Digital Lab Fellows 2019

Find out more about the digital marketing experiments that the Fellows are working on by reading their blog posts below:

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

AMAculturehive is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo

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