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Digital Lab

Digital innovation in the arts, culture and heritage sector

What is the Digital Lab?

The Digital Lab transforms digital practice through intensive mentoring, workshops, and peer support – all taking place online. Fellows are matched with an international specialist who mentors their work-based experiments, supporting an agile approach to their digital work.

We’re looking for people to take part in the next cohort of the Digital Lab. Places are available for Single or Joint Fellowships for those working at arts and cultural organisations based in England. If you want a fresh perspective and the confidence to be agile in our ever-changing digital world, apply to take part now.

Download the simple application form and return it to bea@a-m-a.co.uk by 12pm on 1 July 2019.

“A brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”

Digital Lab has enabled me to bring about some industry leading advice and strategic development. I now feel confident we can start to follow a new digital strategy with brand new tools and efforts.”

Participation in the Digital Lab has increased my confidence in digital marketing.”

What do Fellows gain?

  • Regular online meetings with your Mentor to gain guidance for your experiments
  • Access to high quality AMA online workshops to develop your skills
  • A network of Fellows to support you
  • The opportunity to develop together as a cohort of peers and share best practice
  • Knowledge in how to adopt a truly agile approach and how to embed this in your role

What does it cost?

This programme is part of AMAculturehive and is heavily subsidised by Arts Council England. Therefore the cost to take part is only £170 per person (AMA member) or £270 per person (non-member).

Mentors

Our international expert Mentors will support you through your Digital Lab journey.

Fellows

Meet the previous cohort of Digital Lab Fellows:

Find out more about the digital marketing experiments that the Fellows are working on by reading their blog posts below:

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below – the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

Digital Marketing Academy 2.0
Digital Marketing Academy 3.0

AMAculturehive is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo

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