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Digital Lab

Digital Lab

Runs: September 2020 — March 2021

What is the Digital Lab?

The Digital Lab transforms digital practice through intensive mentoring, workshops, and peer support — all taking place online. Fellows are matched with an international specialist who mentors their work-based experiments, supporting an agile approach to their digital work.

We work with Single and Joint Fellows from arts and cultural organisations based in England.

What do Fellows gain?

  • Regular online meetings with your Mentor to gain guidance for your experiments
  • Access to high quality AMA online workshops to develop your skills
  • A network of Fellows to support you
  • The opportunity to develop together as a cohort of peers and share best practice
  • Knowledge in how to adopt a truly agile approach and how to embed this in your role

The Digital Lab includes 5 — 6 of the following webinars:

  • SEO and your Audiences
  • Google Ads Explained
  • Social Media Advertising
  • Google Analytics and your Audiences — the basics
  • Google Analytics and your Audiences — intermediate
  • Making Great Video on your Phone
  • Google Tag Manager — an introduction
  • Facebook Funnels

Digital Lab participants will work with their mentor to identify which webinars will best support their development. These webinars are also free for AMA members.

What does it cost?

Single Fellow — £150 per person

Joint Fellow — £250 per pair

The true monetary value of the Digital Lab is almost £2,500 per organisation, so the costs have been heavily subsidised by Arts Council England.

Digital Lab 2020

Digital Lab Mentors

“A brilliant way to give new digital experiments a go and begin to grapple with new ways of working in an encouraging, collaborative space.”

Digital Lab has enabled me to bring about some industry leading advice and strategic development. I now feel confident we can start to follow a new digital strategy with brand new tools and efforts.”

Participation in the Digital Lab has increased my confidence in digital marketing.”

Digital Lab Fellows 2020

Blog posts from previous Digital Lab Fellows

Digital Marketing Academy

Find out more about Digital Marketing Academy 1.0, 2.0 and 3.0 below — the Fellows that took part, the Mentors supporting the programme and the experiments that have allowed change and ensured impact across arts, culture and heritage organisations.

AMAculturehive is managed by the Arts Marketing Association, part of Arts Council England’s Audience Focus programme, supported by Lottery funding.

Top image: Happy audience photo by Ekke on Flickr – used under Creative Commons
Left image: AMA event, photo by Leo Cinicolo
Middle image: Image courtesy of FACT © Brian Slater. Volker Kuchelmeister, Jill Bennett, Dennis Favero, Amnesia Atlas 2014, installation at FACT
Right image: AMA event, photo by Leo Cinicolo

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