Getting started with CRM — how to develop an effective CRM strategy

Monday 15 March @ 10am-1pm

This online Masterclass is free as part of the Digital Heritage Lab and is for anyone working or volunteering for a small to medium sized UK-based heritage organisation and is sponsored by PatronBase.

Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy/Cause4, One Further and the Collections Trust and is funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.