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Digital Heritage Lab

Digital Heritage Lab

A Digital Skills Development Programme

for Small & Medium Sized Heritage Organisations in the UK

© Image courtesy of Eureka! The National Children’s Museum, 2018


Access the latest Digital Heritage Lab resources on AMAculturehive including case studies, articles and recordings of all the online workshops that have taken place as part of this programme.

Topics covered include digital marketing, fundraising, social media, accessible websites, getting started with eCommerce, digital audience engagement and broadening your online engagement.

Explore AMAculturehive which holds thousands of free case studies, toolkits, articles and how to guides on marketing, audience development, fundraising, organisational development and leadership.

We’ll continue to add more Digital Heritage Lab resources during the course of this programme.


The Arts Marketing Association has been supporting the arts, culture and heritage sector for 25 years.

We’ve helped FutureProof Museums, Diversify Audiences, Develop Small-Scale Organisations, and improved the skills of thousands of people with our training. 

Digital Heritage Lab is funded through the support of The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small to medium heritage organisations seeking to develop their digital capabilities and capacity.

Digital Skills Day
Thursday 10 June

This practical one-day online training day will help you and your organisation build upon the digital skills you’ve developed through the Digital Heritage Lab; to help you better engage with your audiences, and to attract new and diverse audiences both online and offline.

Online workshops

Coming up:

    • digitising collections
    • CRM
    • analytics
    • using data to inform your fundraising
    • websites
    • reaching digitally excluded audiences

Online network meet-ups

Online network meet-up sessions give you the opportunity to meet and network with other small to medium sized heritage organisations facing similar digital challenges, plans and aspirations.

You’ll be able to discuss and compare experiences, as well as share ideas and support each other.

The Lab 

A nine-month bespoke online digital skills mentoring for 60 small to medium sized heritage organisations.

Each organisation is working with a digital skills mentor and has access to a range of online workshops and online peer network meetings. The Lab is designed to enable you and your organisation to reach your digital potential.

Digital Heritage Lab is a project managed by the Arts Marketing Association – in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.