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Digital Heritage Lab

A Digital Skills Development Programme

for Small & Medium Heritage Organisations in the UK

National Lottery Heritage Fund logo

Coronavirus Crisis Support

Small and medium-sized heritage organisations are now able to access the following free support.

1: 1 surgeries with experts on topics including:

  • fundraising
  • ecommerce
  • digital marketing
  • digital visitor engagement
  • digital collections
  • digital access and inclusion

50 places available

Support directory – launching soon, a one-stop shop to direct you to all the relevant support currently available across the cultural sector for you to access.


Free 90 minute webinars have now taken place and covered. Recordings of sessions covering the following themes are coming soon:

  • ecommerce
  • digital audience engagement
  • online collections
  • digital access and inclusion


Digital Heritage Lab is funded through the support of the National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium heritage organisations seeking to develop their digital capabilities and capacity.

About Digital Heritage Lab

The full Digital Heritage Lab programme will launch in June, but in the interim we have brought in additional support during the difficult times we find ourselves in due to the Coronavirus pandemic. This support can be found in the panel to the left.

The full Digital Heritage Lab launches in June and consists of four strands:

  • The Lab
  • Online Workshops
  • Training Events
  • Digital Bootcamps

These are free for small and medium heritage organisations, and are designed so you can take part in as many or as few as are useful to you and your organisation. In addition, resources will be made available to support you through the CultureHive website.

Places are limited in many cases, so please register your interest below to make sure you don’t miss out.

The Lab

A 9 month bespoke online digital skills academy.

Each organisation will work with a digital skills expert and will have access to range of online workshops and online peer network meetings. This academy is designed to enable you and your organisation to reach your digital potential. 60 places available.

The Workshops

Online workshops will develop the digital skills you need.

24 workshops running covering topics including fundraising, digital marketing, digital audience engagement, digital collections management. These will help you reach your organisation’s goals. 

20 places available per workshop.

Training Events

Half and full-day training: a mix of on-location and online training covering the topics you tell us you need in greater depth

Digital Bootcamps

5 Digital Bootcamps will take place across the UK in 2021. These events will cover the key digital skills you and your organisation need.

AMA & CultureHive

The Arts Marketing Association has been supporting the arts, culture and heritage sector for 25 years. We’ve helped FutureProof Museums, Diversify Audiences, Develop Small-Scale Organisations, and improved the skills of thousands of people with our training. 

We deliver CultureHive, a series of training events and a website, which holds thousands of free case studies, toolkits, articles and how to guides on marketing, audience development, fundraising, organisational development and leadership.

We’ll be adding more resources, and those arising from the Digital Heritage Lab during the course of the programme. 

Digital Heritage Lab is a project managed by the Arts Marketing Association – in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

Change of details?

If you would like to change your contact details or organisation please get in contact with us.


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