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Digital Heritage Lab

Digital Heritage Lab

A Digital Skills Development Programme

for Small & Medium Heritage Organisations in the UK

Coronavirus Crisis Support

Four Digital Heritage Lab webinars took place in April and May to help provide free support during the coronavirus pandemic.

Recordings of these sessions are now available to watch: 

  • eCommerce: getting started
  • digital audience engagement
  • digital access and inclusion
  • broadening your online engagement

Digital Heritage Lab is funded through the support of The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium heritage organisations seeking to develop their digital capabilities and capacity.

About Digital Heritage Lab

The Digital Heritage Lab programme is already providing additional support during the difficult times we find ourselves in due to the Coronavirus pandemic. This support can be found in the panel to the left.

The Digital Heritage Lab consists of four strands:

These are free for small to medium-sized heritage organisations, and are designed so you can take part in as many or as few as are useful to you and your organisation. In addition, resources will be made available to support you through the CultureHive website.

The Lab 

A nine-month bespoke online digital skills academy for 60 small to medium sized heritage organisations.

Each organisation will work with a digital skills expert and will have access to a range of online workshops and online peer network meetings. This academy is designed to enable you and your organisation to reach your digital potential.

Update 20/07/20: Applications for The Lab have now closed.

The Workshops

Online workshops will develop the digital skills you need.

24 workshops running covering topics including:

  • fundraising
  • digital marketing
  • digital audience engagement
  • digital collections management
  • ecommerce
  • digital marketing

Training Events

Half and full-day training:
a mix of on-location and online training covering the topics you tell us you need in greater depth.

Digital Bootcamps

Five Digital Bootcamps will take place across the UK in 2021. These events will cover the key digital skills you and your organisation need.

AMA & CultureHive

The Arts Marketing Association has been supporting the arts, culture and heritage sector for 25 years. We’ve helped FutureProof Museums, Diversify Audiences, Develop Small-Scale Organisations, and improved the skills of thousands of people with our training. 

We deliver CultureHive, a series of training events and a website, which holds thousands of free case studies, toolkits, articles and how to guides on marketing, audience development, fundraising, organisational development and leadership.

We’ll be adding more resources, and those arising from the Digital Heritage Lab during the course of the programme. 

Digital Heritage Lab is a project managed by the Arts Marketing Association – in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.