Join us to discover how to craft digital copy that wins over your audiences and gets results.
Digital copywriting is an artform — and one that’s tricky to master.
From 280-character tweets to website copy, the breadth of content marketers are asked to write is staggering. Throw into the mix a variety of platforms and audiences, tone of voice and accessibility, all whilst trying to capture and engage people’s attention, and our copy becomes the hardest working thing we create (on a daily basis).
So where do we start with all of this and how do we get the results we want from our hard work?
Digital Copywriting Day is here to help. Taking place on 20 September, this brand-new online day event will help you craft compelling copy that provides a return on your investment every time.
Early Bird Member rate: £68 + VAT
Available until Friday 18 August
Standard Member rate: £98 + VAT
Available from Saturday 19 August
Small Organisation / Freelance Member rate:
£68 + VAT
Non-member rate: £155 + VAT
Booking for this event has now closed. If you are interested in attending, please contact: firstname.lastname@example.org
About the Day: Wednesday 20 September 2023
Digital Copywriting Day will include a mix of practical learning, case studies and skills-based sessions. You’ll be inspired by creative tips and prompts throughout the day, and there will be plenty of screen breaks to give you time to digest and recharge.
Offering you the latest thinking on the digital landscape and what this means for copywriting, sessions will cover:
- How to use and develop your organisation’s tone and voice
- Accessibility and how people consume online content
- Language that may put barriers in the way
- How to adapt content to different platforms and audiences
- How to enhance your content’s performance — through powerful calls to action, thinking about your content strategy and more
You can explore the timetable for the day below, plus we’ve added some supporting resources from AMAculturehive to help you on your digital copywriting journey.
9:30am — 9.55am
What’s your story?
Connect with your peers and share the story of you. How do we share and self-edit our personal stories and which elements do we beg, borrow and steal? This optional interactive breakfast session is for you if you’d like to get to know other delegates and wake up your creativity!
Please note: this session won’t be recorded.
Speaker: Paula Varjack
10am — 10:15am
This session will set the scene for the day & delegates will be set a creative task for your lunch break.
10:15am — 11am
Copywriting 101: Harness the power of voice, tone and emotional connection
Delve into the power of voice, tone, and emotional connection in crafting compelling copy. You’ll learn simple but powerful techniques for developing a brand voice that resonates with your audience, and how to incorporate emotion to create memorable copy. We’ll be joined by Zoe Williams from the Vagina Museum, for tips on how to create a unique voice for your brand and content.
11am — 11:15am
11:15am — 12pm
And why are you writing this, anyway?
The ‘why’ of creating copy. What do your audience want, and what are your business goals? What content meets both these needs? Step back from the writing to explore how you can best meet your audience’s needs and create the right content in the right place at the right time.
Speaker: Lauren Pope
12pm — 1pm
1pm — 2pm
How do you craft copy that’s inclusive, engaging, accessible and opens up cultural experiences? Join Binita, Ranjit, Emily and Jo for tips on writing that’s inclusive, human-centred, anti-oppressive, and welcoming to all.
2pm — 2:15pm
2:15pm — 2:45pm
Using a visual prompt crowd-sourced from other delegates, Paula will guide us in a storytelling adventure.
In this practical session, delegates will be asked to write and share a caption that tells a story about a chosen image, to a set maximum word count.
Please note: this session won’t be recorded.
Speaker: Paula Varjack
2:45pm — 3pm
3pm — 3:45pm
Make every word count: why your microcopy matters
Join Substrakt to explore how the smallest bits of copy can make a big impact. You’ll get practical tips and insights into how to humanise your audience’s experience of your digital platforms and bring your brand voice into play in your shortest interactions.
Please note: this session is sponsored by Substrakt.
Speaker: Zosia Poulter
3:45pm — 4pm
This session is an opportunity for you to discuss your takeaways from the day, and what you might do differently in the future.
Who is it for?
Digital Copywriting Day is aimed at those in Officer and Manager positions. It will also suit Freelancers and people working in Small Organisations who have a responsibility for crafting copy on a regular basis.
How do I join?
Digital Copywriting Day is a full day event and takes place online on 20 September 2023 between 10am and 4pm.
Please read our online training checklist to ensure you get the most out of this event.
If you have any accessibility requests, please email email@example.com
If you have any questions about this brand-new event, please email firstname.lastname@example.org
Digital Marketing Day 2023 — The Future is Here
Returning to London on 16 November, Digital Marketing Day 2023 — The Future is Here will explore how we can harness the power of the future now, in a way that works for us and our organisations.
Last year’s event sold out in record time, so make sure you snap up your place soon to avoid missing out.
Director, The Space inBetween Ltd
Binita is an experienced freelance Public Relations consultant over 20 years of experience in communications. She helps companies and individuals raise their visibility through strategic PR and powerful storytelling. Based in London, she works nationally with a team of associates across a diverse portfolio of arts, culture, museums and environmental projects.
Paula is a theatre-maker, video artist, writer and performer. Her body of work includes performance,
film, monologue, installation, and participation. She makes work as a way of amplifying marginalised stories and voices, engaging in a way that both provokes thought and entertains. Having begun her practice as a solo artist, her work has become increasingly collaborative, shaped by the artists who inspire and collaborate with her.
Copywriter & Copywriting Trainer
Ruth is a copywriter and copywriting trainer based in Leicester. You can find her work on websites, blogs and social media and in magazines, annual reports and brochures. Her copywriting training courses help individuals and businesses find their unique voice and write with consistency and style. The focus is on straightforward, practical techniques that get great results — fast.
Director, La Pope Ltd
Lauren is an independent content strategist for charities, arts and culture organisations, and nonprofits. She’s worked in content and digital since 2007 and has delivered projects for some of the world’s biggest brands, including Adidas, American Express, Microsoft, and Tetra Pak. She started her own consultancy—La Pope—in 2018 to focus on helping organisations build digital experiences
that make the world a little bit better, fairer, or more beautiful
Director of Audiences, Rambert
Rambert’s Audiences team is responsible for growing and diversifying Rambert’s fanbase, widening access and deepening relationships with its brand. Before moving to Rambert, Jo spent 10 years as a director at MHM supporting clients with audience insight and brand development. Prior to this Jo spent 18 years marketing a range of venues, companies and festivals including St George’s Bristol, Welsh National Opera and Wales Millennium Centre.
Head of Communications & Fundraising, Vagina Museum
Zoe is a communications professional who specialises in not specialising, preferring to work at all levels in small organisations who make a big difference. She’s worked for diverse causes from democratic reform to rare genetic diseases. She has been with the Vagina Museum since 2019, leading on communications and charitable fundraising.
Ranjit Kaur Atwal
Communications Manager, Unlimited
Ranjit is Communications Manager for Unlimited and a freelance Communications Consultant, Facilitator and Mentor with 10 years in senior marketing roles across the cultural sector. Her expertise in devising and delivering strategic multi-channel communications for events and festivals has seen her lead campaigns for the internationally renowned Roundhouse to the world’s largest River celebration at Thames Festival Trust and on Nelly Ben Hayoun’s Tour De Moon.
Communications Officer, Unlimited
Emily is a chronically ill curator, writer, and communications specialist based in London, with a background in visual arts. They joined Unlimited as Communications Officer in March 2023 and are passionate about access and inclusion in the arts sector, and working in an organisation that shares these values at its core.
Content Strategist, Substrakt
Zosia oversees all of the content work that Substrakt deliver to their clients in Europe and North America, including content audits, strategy development and implementation, tone of voice workshops and lots more.
5 tips to improve your web writing
In this article, Digital Copywriting Day speaker Zosia Poulter offers her top tips to improve your writing online.
Zosia has also written a guide to Microcopy, which is included in AMAculturehive’s Audiences at the Heart: Substrakt collection.
How to tell a story in six seconds
In this guide, Kat Harrison-Dibbits offers her tips on how to make the fist six seconds of your content count.
Using words to engage your audience
This guide from writing experts A Thousand Monkeys provides 20 tips to help you engage your audience with your copy.
National Museums Scotland: how we tell stories online
With millions of objects in their collection, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.
Podcast: Bringing the Smithsonian to life through storytelling
In this podcast For Arts’ Sake talks to Lizzie Peabody from the Smithsonian in Washington D.C. about her unique approach to storytelling as the audio producer and host on their podcast Sidedoor.