Are you an AMA member? please login
22nd May 2019 Jemma Green

Designing Public Value with Purpose

Public value / Creative capital

What is it about?

How compelling is your public value narrative? If the answer is ‘not enough’ then come along.

Fuelled by personal introspection and ’empathic outrospection’, you will take the first few steps towards creating a heartfelt, purpose-driven, context specific rationale for why people should value, support, engage with and invest in what you do.

What will I gain?

— Insights into developing a compelling public value narrative

— Advice for framing your public programme development pipeline

— Tips for materially contributing to your organisational resilience through a public value narrative.

Who is it for?

Those at a senior level who genuinely want to a make a difference to the people and communities they serve by leveraging the creative capital of their whole organisation

View more information on AMA conference 2019 and book your place.


Lisa Baxter | Founder & Director | The Experience Business

Lisa Baxter FRSA is the founder/director of The Experience Business, working nationally and internationally in supporting the design of optimal audience experiences.

A pioneer in her field, and an avowed audience champion, Lisa uses innovative facilitative and qualitative research methods to help arts organisations conceive, articulate, design and understand their experiential value propositions. She is increasingly in demand as a speaker on the subject of audience experience design, including keynotes at the Australia Council for the Arts Marketing Summit (2013), the City Cape Town Arts and Cultural Indaba (2015) and the Federation of Scottish Theatres (2017) and the up and coming Connected Audiences Conference in Vienna. Lisa has also guest lectured at the Universities of Leeds, Groningen (Netherlands) and Deakin University, (Melbourne).

A specialist in researching audience and customer experience, she has collaborated with the University of Sheffield on an AHRC/ACE funded programme around innovative methods of enquiry into the audience experience and is published on the subject.

Clients include the National Football Museum (Manchester), the Swiss Science Centre (Zurich), Rockhampton Art Gallery (Queensland, Australia), BALTIC Centre for Contemporary Art (Gateshead), Imperial War Museum North (Salford) and the National Coal Mining Museum for England (Wakefield).


As an AMA member you can access exclusive member-only content including sector jobs, online resources and training.


Not yet an AMA member? Find out more.

Get a free summary of AMA’s 2019 Member Benchmarking Research:

Send me a copy