Day Events

Our day events explore the latest trends and best practice from across the arts and cultural sector and beyond. Through case studies and sessions provided by a variety of speakers, delegates take away a wealth of information to support their work.

Day events held by the AMA include Digital Marketing Day and Inclusivity & Audiences Day. They take place online or on location, depending on the event.


Our programmes are designed to focus in depth on developing skills and strategic thinking. They offer an intensive learning experience to smaller cohorts than our day events and take place either online or on location, depending on the programme.

Programmes run by the AMA include Shared Ambition, Breakthrough, the Small Scale Development Programme, Show Up and Heads Up.

Find out more about previous day events and programmes. Don’t want a day event or programme? Check out our WebinarsWorkshops or Conference.

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A man standing and a man in a wheelchair looking at artwork in a gallery

Inclusivity & Audiences Day

12 May 2022

This event will support anyone interested in or actively working on inclusivity processes, diversity or audience development, and inclusion.

Marketing Essentials 2022

From 7 September 2022

Whether you are in your first marketing job, or want to have a grasp of the basics to support your work in other areas, this 6 module online certified course will develop your knowledge, skills and practice.

Coming Soon

Photo of one of our trainers at a session


Breakthrough is a programme for Chief Executives (CEOs) and their Senior Management Teams (SMTs) to make their organisations truly inclusive for the long-term.