Day Events
Our day events explore the latest trends and best practice from across the arts and cultural sector and beyond. Through case studies and sessions provided by a variety of speakers, delegates take away a wealth of information to support their work.
Day events held by the AMA include Digital Marketing Day and Inclusivity & Audiences Day. They take place online or on location, depending on the event.
Programmes
Our programmes are designed to focus in depth on developing skills and strategic thinking. They offer an intensive learning experience to smaller cohorts than our day events and take place either online or on location, depending on the programme.
Programmes run by the AMA include Shared Ambition, Breakthrough, the Small Scale Development Programme, Show Up and Heads Up.
Find out more about previous day events and programmes. Don’t want a day event or programme? Check out our Webinars, Workshops or Conference.
Booking Now

Strategic Marketing Retreat — Advanced level
15 — 17 January 2025
AMA’s Strategic Marketing Retreats are intensive residentials that take your marketing, strategy and leadership skills to the next level.
The Advanced Retreat is ideal for senior practitioners who want to become CEOs or better support their CEO.

Essentials of Marketing
From 20 January 2025
Whether you’re in your first marketing job, or want a grasp of the basics to support your work in other areas, AMA’s Essentials of Marketing will give you a solid foundation in the skills you need to succeed.
The course takes place online over seven weeks and comprises of live sessions, on demand videos, resources and practical tasks to cement your learning.

Strategic Marketing Retreat — Intermediate level
5 — 7 February 2025
AMA’s Strategic Marketing Retreats are intensive residentials that take your marketing, strategy and leadership skills to the next level.
The Advanced Retreat is ideal for Marketing Managers who are looking to be more strategic in their marketing and in developing and supporting their teams.
Making a return in 2025

Digital Marketing Day 2025
Digital Marketing Day is one of our most popular day events. In November 2024 we welcomed over 300 delegates both online and in-person to BFI Southbank to explore the theme of Being Human.
To find out more about this event and to register your interest for 2025, just click the button below.
