What is it about?
Data / Campaign Optimisation/ Audience Behaviour
Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences. During this session, Chris will show you how to pick up on these hints and how to take action on them, using examples from Google Analytics, social media platforms and more.
What will I gain?
— Insights into online audience behaviour
— How to set up reports to make your life easier
— Tips for finding useful signals amongst all the noise
Who is it for?
Digital marketers, website content creators and website managers.
Chris Unitt| Founder
Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe.
Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire