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1st June 2016 Laraine Penson

Bespoke Moves

Earlier this year AMA Bespoke was invited to present at the UK’s biggest dance expo Move It. On Sunday 20 March our Associate Producer, Laraine Penson, headed for the Excel Centre in London Docklands (having travelled from Athens the day before after hosting the Designing Digital Strategies course we created for the British Council Cultural Skills Academy – life’s not normally that jet set), to talk about Brand Brilliance.

The session looked at:

  • How our favourite brands make us feel
  • Defining our purpose
  • Aims and objectives: what do we want to achieve?
  • Where are we now?
  • Who do we want to reach?
  • How do we want to reach them?
  • What do we want them to feel every time they experience us?
  • How do we know we’ve got there?

Brand isn’t just marketing – it’s how people experience you. Make it great, every time.

AMA Bespoke delivered a seminar on Brand Brilliance for our MOVE IT PRO series at Move It 2016. We heard great feedback on the session and certainly the sections I listened in to were brilliant. The AMA’s Associate Producer created a seminar which shared industry insights and best practice on branding and marketing tailored to the people in the room. With her background in communications for dance she was able to give great insights and share knowledge based on her own experience. She also created space for the participants to connect with each other and share their own knowledge, everyone was engaged and inspired by what they heard.

It was fantastic to have AMA Bespoke be part of the teaching team at our first show in our new venue, ExCel London. More than 24,788 dancers and dance lovers attended the show over the three days making it the UK’s largest dance exhibition.

Kate Scanlan, Creative Director, Move It

If you’re interested in AMA Bespoke speaking at your conference or event just get in touch.


Would you call it dance?

Keeping on the dancing theme, our Associate Editor, Sara Lock was invited to join the panel discussing ‘Would you call it dance?’ at the Small Spaces and Rural Places Dance Summit at Pavilion Dance South West on Friday 6th and Saturday 7th May. The panel discussion was chaired by Kiki Gale and Sara was invited to join the panel by The Place who partnered with Pavilion Dance South West to deliver this year’s summit.



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