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22nd May 2019 Jemma Green

CRM from Scratch — how the Orchestra of the Age of Enlightenment is rewiring relationships with its audience

CRM creation / Supporter relationships

What is it about?

The Orchestra of the Age of Enlightenment has been a Resident Orchestra at Southbank Centre in London for more than 20 years, but have always been a step removed from their audiences; unable to communicate directly with them, undertake segmentation, welcome first-time attenders to the Orchestra or identify their most loyal concert-goers.

They are currently in the process of implementing a new box office system, conducting their own ticketing and hiring a Box Office Manager and during this session, John will discuss how they have already seen strong results in increasing ticket revenue and encouraging new people to sign up as Supporters.

What will I gain?

— Ideas for collaboration between marketing and fundraising departments

— Inspiration around the opportunities that ticketing creates for touring and resident organisations

— Insights into the project OAE have embarked upon, including the challenges they’ve faced and the solutions they’ve found

Who is it for?

Marketing managers and fundraisers at touring organisations, or those with a residency-type relationship at one or more venue.

View more information on AMA conference 2019 and book your place.


John Holmes | Director of Marketing and Audience Development| Orchestra of the Age of Enlightenment

John Holmes is Director of Marketing and Audience Development at the Orchestra of the Age of Enlightenment (OAE), an Orchestra inspired by the ideals of the 18th century Enlightenment that plays on instruments specific to the time the music was written.

Through unusual concert formats such as The Night Shift and Bach, the Universe and Everything, the OAE has made a name for itself in challenging classical music convention and engaging new audiences.

John has previously worked for English Touring Opera and Exeter Northcott Theatre.



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