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Conference 2021 Theme

Change for Good

Covid-19, Black Lives Matter, Brexit, Climate Change. Our sector and our roles are affected by so many factors, and ‘normal’ has changed for good. Arts marketing has always been fast-moving, and now is the time to take a breath, focus on what’s worth doing, what’s making a difference, and what we want to change.

AMA Conference 2021 brings you that opportunity.

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Our theme is reflected in the content of our conference.

Key topics which you’ll be hearing about include:

  • Core marketing
  • Content and planning
  • Audience behaviour
  • Rebuilding & retaining audiences
  • Career progression and leadership
  • Equality, Diversity, Inclusivity
  • Future trends
  • Wellbeing

We’re changing things up with our new online format. Because we’re online you have the freedom to get involved in the conference in whatever way works for you. In a packed programme you’ll hear from your peers, experts, you’ll meet people, watch, listen and take part.

2021 has been a different kind of year, so we’re bringing you a different kind of AMA Conference.