We’ve collated some of the most frequently asked questions about AMA Conference to help you prepare for your trip to Brighton in July. We will be updating this page as we get closer to Conference.


Which ticket type is right for me?

The Early Bird member rate is open to all members on an Individual or Standard Team membership. The Early Bird member rate is open until Thursday 16 May. After this date the Standard member rate will become available.

The Small Organisation and Freelance member rates are open to anyone who has a Small Organisation Team membership or a Freelance membership with the AMA. These rates will be available up until Conference.

Bookings for all these rates will close on Monday 1 July at 12pm, to ensure all delegate comms are sent in enough time prior to the Conference.

If you aren’t a member of the AMA, you need to purchase a Non-member rate. If you are interested in becoming a member to secure a discounted rate, you can find our membership options here: https://www.a-m-a.co.uk/membership/join/

These conditions also apply to Conference Online.

What’s included in my ticket?

If you have booked to attend the in-person Conference: your Conference ticket includes full access to the in-person event on 4 and 5 July 2024, including lunch and refreshments during both Conference days, and one evening social event on 4 July 2024. There will also be some optional evening socials on 3 July 2024 that will have limited availability, which will be open for you to book closer to the event. You will also receive a link to Conference Online, once the Conference has taken place, enabling you to watch recordings of sessions you may have missed in-person.

If you have booked a for Conference Online: your Conference ticket will include access to all four keynote sessions live-streamed from the Conference venue, two live-streamed session options within each time block, and a dedicated session that will take place on the online platform, only available to online delegates. The sessions to be streamed will be selected by AMA and confirmed closer to the Conference. These sessions will be accessible live on the days of the Conference, and recordings will be available to watch for eight weeks after the Conference.     

Can I swap a member of my team on my ticket?

Yes, as long as you have a Team membership, or Small Organisation membership, you can swap your place to another team member.  Please email jack@a-m-a.co.uk to do this. If you have an individual membership, you can only swap your place to someone else in your organisation who also has an individual membership. 

I can’t come to the Conference anymore, can I cancel my ticket?  

You can find full information on our cancellation policy in our Conference terms and conditions here: https://www.a-m-a.co.uk/conference/terms-and-conditions-2024/

If you need to cancel your place, please contact jack@a-m-a.co.uk

Do I need to book sessions in advance?

We are currently working on whether or not you will need to book which sessions you’d like to attend in advance. We will keep you up-to-date with the plans for session books via email closer to the Conference.

You will need to book the social event you would like to come to on the Thursday evening, along with an optional choice of networking events on Wednesday evening for those arriving early. We will likely get in touch about this in late May or early June. If you book your Conference place after this time, the link to book your socials will be in your confirmation email.

Venue and travel

Where is the Conference taking place?

AMA Conference 2024 is taking place at Brighton Dome:

Brighton Dome 
Church Street 
Quarry Hill
BN1 1UE 

You can find details on how to get there here: https://brightondome.org/plan-your-visit/getting-to-brighton-dome/  

What time does the Conference take place?

Registration opens on Thursday 4 July at 9am. There will be some optional morning sessions available, that start at 9:30am, and the AMA Conference 2024 Opening Keynote will begin at 10:30am on 4 July.

The Closing Keynote will end at 4:00pm on 5 July.

There will also be some optional social events on Wednesday 3 July in the evening, which will be available to book on a first-come first-served basis.

What’s the best way to get to Brighton?

The most sustainable way to travel to the Conference would be via train if you don’t live nearby. Brighton train station is a 10-minute walk to Brighton Dome, so it’s well-located for the Conference. You can find out more about the different ways to travel to the venue here: https://brightondome.org/plan-your-visit/getting-to-brighton-dome/  

Can you help me find a hotel for my trip to Brighton? 

We’re working with Visit Brighton this year to lock in rates at a range of big and small hotels across the city. If you’re booking your accommodation nice and early, it might be worth looking at the prices currently available if you book direct with hotels, or through another site like booking.com. The great benefit of Visit Brighton’s booking page is that the rates shown now will stay the same throughout the booking period up until 25 June, whereas prices direct from hotels will likely keep increasing as time goes on. This site guarantees their rates for us, to make sure that those booking slightly later don’t get stung with increasing prices. 

You can find all of the options on our Accommodation website here: https://book.passkey.com/go/AMA072024 

At the Conference


All the venues used throughout the Conference will be wheelchair accessible. Brighton Dome has lifts to each space within the venue and street level access via the main entrances. There will be dedicated wheelchair spaces in each session space. There are induction loops available in some of the spaces, including the Exhibition and Catering space, and one of the theatres.

There are a mix of gendered and accessible toilets throughout Brighton Dome, and we will be using one of the toilet spaces as a dedicated non-gendered toilet with multiple cubicles.

We will be live captioning some (or potentially all) of the Conference sessions, and we will confirm which sessions these will be closer to the event.   

If you have any access requirements, please share them with us by filling out this form.  

If you would like to talk about your access requirements or would like to know more about our accessibility for the Conference, please email jack@a-m-a.co.uk to chat about how we could support you and make sure that you have a great experience. 

I have some dietary requirements – who do I need to talk to about them? 

All of the food at AMA Conference 2024 will be vegetarian or vegan, so you don’t need to let us know about those requirements. Some of the food options will also be gluten free. If you have any allergies or intolerances beyond that, please let us know by filling out this form

Will the sessions be recorded?

We will be recording some of the sessions taking place at the Conference, and will make these recordings available to both in-person and online delegates after the event. Recordings will be available to watch until eight weeks after the Conference, until 30 August.

What is the AMA doing about sustainability at the Conference?  

Environmental sustainability is really important to us at the AMA, and we’re working hard to make meaningful and impactful changes. Some of the things we are doing to support this are:

  • Leading with a predominantly vegetarian and vegan menu, using locally sourced produce
  • Focusing our programme on UK-based speakers to limit international travel 
  • Increasing our online Conference offer to allow more people to engage with the Conference without generating additional travel emissions  

Sustainability also forms an important part of our venue selection process. Find out more about Brighton Dome’s environmental actions on their website here.  

If you have any questions about our sustainability plans for the Conference, please get in touch with Dani, our Head of Operations and Events and one of the AMA’s Green Champions: danielle@a-m-a.co.uk

Image of Brighton Dome entrance
Photography by Heather Whiston

With thanks to our Lead Sponsors:

Art Fund logo
CultureSuite logo
Grandad Digital logo
Spektrix Logo
Tessitura Network Logo
Ticketsolve logo

With thanks to our Supporting Sponsors:

Cog Design Logo
Splitpixel Logo
Substrakt logo
Supercool Logo
tixly logo