AMA Conference 2022 logo - a teal compass

A New Adventure

Birmingham, 14-15 July 2022

The AMA Conference is a special place to be…

Sairah Rehman: I think the great thing about the AMA conference is that you get a lot from it, regardless of the stage you’re at in your career. There’s just, for like marketing assistants, but then also going straight the way through to, sort of, like directors, executives, that kind of thing. So it means that every time you come you learn something new and it sort of you grow with it in terms of your career.


The AMA Conference is for all levels, whether you’re well-established in marketing, communications and audience development or just starting out.

Our sessions are put together to reflect current challenges, to highlight case studies, and inspire new ways of rising to the challenges.

By bringing people together in the only event of its kind, we help motivate, upskill and support our delegates to make a difference in their work.

Don’t just take our word for it…

It’s not easy to sum up the AMA Conference in three words. But you can get a flavour of what the event is about by hearing what our delegates have to say about it.

It’s an event designed to inspire new thinking, spark creativity, and build connections – linking ideas, strategies and approaches, as well as person-to-person.

You’ll leave with a new zest to take back to the office – it’s well worth making the time to immerse yourself at AMA Conference.

Speaker 1: If I had to sum it up in a few words, I would definitely say inspiring is my number one, motivating and positive.
Speaker 1: Energising innovative and friendly!
Speaker 1: Exciting, accessible and innovative.


Thinking about coming?

Hear Georgette Donoghue on why she prioritises attending the AMA conference

I really can’t fault it. It’s, it’s so worth prioritising in your working year to do that to refresh to reconnect to meet all the amazing people. It’s, it’s something that I think everybody should really prioritise and certainly I will be doing going forward.

Corey Bullock talks about his experiences as a first-time delegate at the AMA conference

I think for me as a first time attendee it’s been such an incredible experience to be able to
and visit another city, and go to another amazing venue. I’d definitely definitely encourage anyone that’s thinking about attending for the first time do it

Stephen Coetzee shares what he finds fantastic about AMA Conference.

I’ve only been six months in arts marketing positions. So having the opportunity to meet people, not just from theatres, but from other cultural institutions and finding out what they’re doing and comparing experiences as well, and knowing that you’re not alone with some situations – I think that’s been fantastic.

Your adventure starts here…

If you’d like to book your ticket, we’d love to see you there. Or, if you’re interested in sponsoring or offering bursaries for AMA Conference, Ciara Harris, our Strategic Partnerships Manager is on hand.

Meanwhile, why not browse our Adventure Journal? We aim to rekindle your spirit of adventure, provide some jumping-off points to explore, and fire up that drive to discover!

With thanks to our AMA Conference 2022 Sponsors:

Pioneer Sponsors:

Art Fund Logo
Spektrix Logo
Tessitura Network Logo
Ticketsolve logo
TixTrack logo

Explorer Sponsors:

Cog Design Logo
HdK Logo
Supercool Logo
The Audience Agency Logo