Audiences at the Heart

Leeds, 13 — 14 July 2023

Audiences at the Heart

Leeds, 13 — 14 July 2023

Audiences at the Heart

Leeds, 13 — 14 July 2023

Bookings now closed

Join us in July to focus on what matters most…

This year’s theme is all about making your audiences the centre of your world. When you have so many competing priorities, how can you open up more to your audiences, visitors and local communities? How do you put them at the heart of all you do? And how do they shape the fabric of your organisation?

Whether you’re an old pro or a newbie, the AMA Conference is for you. You’ll gain knowledge, make contacts, and be inspired to focus on what matters most — your audiences.

What can you expect?

Across a packed two days we’ll be taking on the topics that matter most to you right now. Our speakers will share tips, insights and case studies on topics such as:

  • Digital Marketing and social media
  • Strategy
  • Generating revenue
  • Audience insights and behaviour
  • Accessibility
  • Equality, Diversity and Inclusion
  • Reaching net zero

Plus, you’ll have the opportunity to discuss, debrief and build lasting connections with others from across the arts and cultural sector.


The AMA Conference 2023 Opening Keynote will begin at 10:30am on 13 July.

There will also be some optional morning sessions available, that start at 9:30am.

The Closing Keynote will end at 4:00pm on 14 July.

Travelling on 12 July?

We know that some delegates will have to travel the day prior to Conference, so on 12 July the AMA & friends will be hosting a selection of small themed networking events, to give you the opportunity to build your network and find a Conference buddy.

Further information on these socials will be added in the run up to Conference.

Not been to an AMA Conference before?

For the AMA team, Conference is our favourite time of year as we get to show the love to our audience — you.

Conference is a special place to be, but if you’ve not been to an AMA Conference before you don’t just have to take our word for it…

AMA Conference 2019 (c) Marion Botella

Image of Leeds Playhouse
Photography by Heather Whiston

The venue

2023 is an exciting time to be in Leeds, as they’re hosting a year of culture throughout the city. We can’t wait to join in the fun by taking AMA Conference 2023 to… Leeds Playhouse!

If you’ve got any questions about accessibility at the venue, you can find out more on their website, or contact Danielle, our Head of Projects and Events.


We know that the cost of accommodation and travel have to be considered when booking a Conference place, so we’re working with Conference Leeds to provide discounted rates at several central hotels in Leeds for the nights of the Conference.

You can explore the options available using the button below.

A bed with white bedding, a sideboard and a lamp

With thanks to our Sponsors

Lead Sponsors:

Art Fund Logo
Spektrix Logo
Tessitura Network Logo
The Audience Agency Logo
Ticketsolve logo

Supporting Sponsors:

Cog Design Logo
HdK Logo
Substrakt logo
Supercool Logo
tixly logo