Can You Hear Me? — reaching Deaf audiences is an online workshop that focuses on how to build bridges within your organisation to reach your Deaf audiences.
Here speaker Sarah Gatford answers some of our questions so you can get a better idea of what to expect from her session:
1. What is the most common mistake organisations make regarding their Deaf audiences?
I’ve got 2!
1) Seeing Deaf audiences in isolation, not as having networks of friends and colleagues that could expand the audience.
2) Saying, ‘Well, it’s on the website.’ Deaf people find out their information in different ways, assuming they’ll come to you and search for what’s accessible is a mistake. Only 10% of Deaf people find it easy to find out about accessible events (ACW).
2. Why is it so important to have honest conversations about Access?
Being part of a World that is designed to meet the needs of those with a disability meets the needs of the community in general. It normalises access and develops into being firmly grounded in the DNA of the organisation. By communicating with people and valuing contributions to the conversation everyone can work together to find common ground.
3. What one piece of advice would you offer someone who is reviewing the accessibility of their marketing campaigns?
Get the language and logos right and consult with Deaf people about what works for them. Look at how those known for being accessible do it and apply it.
4. What do you hope delegates will get out of this workshop?
Reduction in fear and a knowledge that it’s ok not to know all the answers as long as you ask the questions and leave knowing where to go to find the answers.
3 May @ 10.30am — 12.30pm
- AMA member / Arts Council England NPO rate: £45 + VAT
- Non member rate: £115 + VAT