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Business Planning

Business planning is essential to the success of your organisation. If your organisation’s business centres on audiences, then business planning needs to have them at its heart. 

Audience Focused Organisations

Business Planning

View current resources and available training below.

View training open for booking now.

Useful articles

You’ll need to be a member to access member resources, but non-members may find these articles useful.

AMA blog

Finding Your Path to Resilience

Tips for Developing Small Organisations


Using a business planning model for audience development

Creating business plans to get excited about

Branding: a working guide

Vision & Brand


Shared Ambition: booking now

Brand Strategy: register interest


Brand: JAM issue

Talking Brand: video of conference session

Brand Strategy & Organisational Success: video of conference session

Business Models


Developing a resilient business model: video

Small-Scale Development Programme: booking now

AMA Retreats – register interest

Rethinking Strategic Planning – register interest


Changing Business Models to Ensure Future Resilience: video of conference session