What is it about?
Brand building / Advocacy / Cross-organisational collaboration
What is the most important thing in building a brand? The power of advocacy. But how do we harness the might of many and build a strong advocacy and engagement programme? That’s the challenge.
Natalya Ratner, Head of Digital Experience & Content at Brand Scotland, will talk about bringing together Scotland’s largest public sector bodies, in a first of its kind initiative, to create a strong international identity with the marketing vehicle Scotland is Now. She’ll explain how this works to deliver economic impact and benefits Scotland as a whole.
What will I gain?
— An understanding of the challenges and enablers of cross-organisational collaboration
— An understanding of how brand alignment — and aligning your organisation with the Scotland brand — can work for you
— Tips on how brand ambassadors can tell your story using digital means
Who is it for?
Those wanting to build a strong advocacy and engagement programme for their brand.
Natalya Ratner | Head of Digital Experience & Content | Brand Scotland