Board elections are now open – all AMA members will be contacted with a unique voting code. You can vote for up to three candidates from the following. Three places are currently available, and the candidates with the most votes will be selected to be on the AMA Board.

Read more about the candidates and their manifestos before making up your mind on who you’d like to vote for.

Timescale for 2021/22 election:

  • 19 November 2021: Opening of the board election applications 2021
  • 10 December 2021: Deadline to stand for board election and to send nomination form back
  • 10 January 2022: Candidates confirmed – voting opens
  • 31 January 2022: Voting closes
  • 21 February 2022: Election results announced at the AGM taking place online 12.30.

When I first stood for election I didn’t anticipate how being on the board has continually given me more back than I’ve ever given. As well as skills development that support personal and professional development, it is a great opportunity to step back from the day job, returning with fresh ideas and new perspectives.

Jo Taylor, Director of Audiences, Rambert and former AMA Board Member

Ranjit Atwal

Proposer – Tim Wood, Management and Communications Consultant & Chair of the AMA 

Seconder – Dr Jane Donald, Director of External Relations, RSNO & Vice-Chair of the AMA

I am an independent communications and marketing consultant, mentor and facilitator. I work with people and organisations to create spaces for critical thinking and listening to take place, to work through aligning purpose and values. My work is underpinned by doing better; at reaching out to communities; having conversations; developing new ways of working; supporting diverse talent; showing up and building equitable spaces.  

My experience has been gained in organisations including Nelly Ben Hayoun Studios, Battersea Arts Centre, Entelechy Arts, Raw Materials, Thames Festival Trust and Roundhouse.  

I believe we need to: 

  • Open up the sector with a plurality of people and voices to create an inclusive and equitable sector   
  • Create more collaborative learning environments, opportunities and models for peer to peer, organisational and sector sharing    
  • Address an urgent critical skills need around demonstrating value, facilitating open conversations, advocacy and lobbying, social justice campaigning and staying relevant.  
  • Build a deeper understanding on the role and function of marketing and communications to be purpose and value led 

I bring a wealth of skills, experience and insights on current issues facing the sector, my peers, and organisations, alongside rigour and passion to support the AMA to make the changes the sector needs right now.

Jasmine Barker

Jasmine Barker head shot

Proposer – Katie Jenkins, Head of Communications, The Holburne Museum 

Seconder – Esme Jones, Senior Marketing Manager, St George’s Bristol 

Currently Head of Marketing and Communications for small arts charity, Bath Festivals, and Marketing Consultant for Bath’s largest venue, the Forum, I am an arts and marketing enthusiast. Building on my previous experience gained at Bath Box Office, I have developed a keen understanding of audiences and how to use data to create strategic marketing plans. 

The creative and analytical aspects of marketing are equally enjoyable and intriguing for me. Delving into the behaviours of different audiences and thinking up new, imaginative ways to engage and attract audiences is where my passion lies. 

I am excited about projects that lead to collaboration and supporting others within our sector. In 2017 I co-founded the Arts Marketing Bath Network, which brings together marketeers from arts organisations in Bath to collaborate on projects and share their knowledge and experience. I sit on the steering board for the network and work closely with our sister network Bristol Arts Marketing to collaborate on initiatives such as the Flash Sale. 

I am grateful for the chance to volunteer for the AMA board and hope my skills, enthusiasm and LGBTQ+ voice would bring value to the board in the next exciting phase of the organisation.

Ben Baughan

Proposer – Victoria Robinson, Chief Executive Officer, The Met 

Seconder – Nick Smale, Senior Marketing and Insights Officer, The Met


Having received so much support from the AMA over the years, I would love the opportunity to volunteer some of my time and expertise to this important organisation. Currently the Marketing Manager at The Met in Bury, I manage a team who have responsibility across marketing, communications, fundraising and box office, and joined the organisation in time to devise their re-opening marketing strategy and continued financial recovery post-covid.  

Throughout my career I have gained a broad overview of the sector’s needs and challenges and believe I would be well placed supporting the long term aims of the AMA. I have previously worked at Arts Council England, Spektrix, Oldham Coliseum Theatre, The Audience Agency and The Lowry. I have a keen interest in audience development and behaviour, and I’m currently preparing for what that looks like moving forward through this Covid world we find ourselves in. 

In addition to this, I am Chair of the board and run an LGBTQ+ low voiced choir based in Manchester called The Sunday Boys – a membership organisation who performs to audiences across Greater Manchester and beyond. The choir has grown over 5 years from a handful of members to over 100 strong.    

Kathryn Havelock

Kathryn Havelock head shot
Photo by Jamie Bowen

Proposer – Josephine Chanter, Director of Audiences, The Design Museum 

Seconder – Abby Corfan, Director of Audiences, Donmar Warehouse 

I have served on the AMA board since 2015 and have absolutely loved bringing a visual arts perspective to the organisation at board level.  

I am currently Head of Marketing and Communications at the Design Museum, managing the team responsible for press and PR, marketing, digital and social, and membership.  

I am a Chartered Marketer and have nearly twenty years’ professional experience from leading arts, cultural and entertainment organisations, including the British Museum, V&A, Wallace Collection, British Library, Royal Academy of Arts, the BFI and Merlin Entertainments. I hold Mini MBAs in Marketing and Brand Management, CIM diplomas in Marketing and Digital Marketing, and Master’s Degrees in Museum Studies, Art History, and Renaissance Studies. Alongside my role on the board of the AMA, in the last few years I’ve also joined the boards of VocalEyes and the Association for Art History.  

I bring to the AMA board a broad literacy in business planning, marketing communications strategy and commercial insight, plus a strong knowledge of the sector and its needs.   

Seeing myself as a future leader of the cultural sector, I’m passionate about broadening audiences, accessibility and inclusion, and the power of the arts to genuinely change lives. 

Katie Hyland

katie hyland head shot
Photo by Sarah Dow

Proposer – Stephanie Massie, Head of Development, Bath Festivals 

Seconder – Phoebe Walsh, Marketing Manager, London Sinfonietta 

My name is Katie and I’m a flautist, teacher, outreach leader and marketing professional from Dublin, Ireland, currently working as Digital Marketing Officer at Bath Festivals.

I’ve been in the arts since the age of 4, training at institutions such as the Royal Northern College of Music, working with world renowned composers such as Sir George Benjamin on his piece Flight for a performance at Wigmore Hall, to performing with orchestras all over the world.

I have completed research as part of my MSc Marketing (Distinction)on the impact of COVID-19 on Crisis Communications of Arts Organisations around the UK. From my semi-structured interviews with marketing professionals around the country, I see these as the top priorities for the arts industry moving forward:

Financial Planning -Robust strategies to support and connect artists and organisationsof all sizes

Technology – Knowing How and Why we are using Technology to advance the industry and develop audiences

Responding to Current Issues – Inclusivity, Diversity, Sustainability, Mental Health

I think having a performance background, working in different places around the world and experiencing different artistic cultures, combined with marketing skills in research, planning and reporting, would make me a unique addition to the AMA board.

Pamela Kent

pamela kent head shot

Proposer – Anne Torreggiani, Chief Executive Officer, The Audience Agency 

Seconder – Amanda O’Reilly, Creative Director & CEO, Worthing Theatres & Museum 

I was thrilled to hear there was an opportunity to support AMA, as a member to bring value to the board.

I was drawn to AMA stating interest in those who understand the role marketing plays in developing
audiences, connecting communities and driving organisations to sustainable futures. This marries
with my experience; with fifteen years marketing experience in the arts, creative and corporate
sector and currently Head of Marketing and Development for Worthing Theatres and Museum, which became a charity in 2019.

I have experience of maximising community engagement, maximising sources of income, strategising and implementing audience growth and diversification. Being competent in those areas, I can make a meaningful contribution: brand-building strategies, audience development and garnering support for sustainability.

Personally, I share a passion for AMA’s core beliefs; an audience-focused approach is everything, a valued workforce builds resilience, investing in training enables quality connections, sharing
knowledge supports everyone and ultimately the cultural sector cannot succeed unless it is
inclusive to all.

I can bring experience to the table to strengthen the skills base of the existing board and would love
to apply my expertise and passion to AMA, helping to steer towards even greater success.

Izzy Madgwick

Proposer – Joanna Down, Director of Digital Strategy and Audience Engagement, The Old Vic 

Seconder – Elizabeth Charlesworth, Head of Communications, The Old Vic 

I have been incredibly lucky over the course of my career to have been helped, supported and mentored by an array of brilliant arts marketing professionals and now it’s time to return the favour. As a member of the AMA board, I would bring a wealth of arts marketing knowledge to the table, offering guidance, support and valuable insight.

I have spent the last five years at The Old Vic and my arts marketing experience is vast, covering regional theatres (York Theatre Royal, Sheffield Theatres); theatre for young audiences (the Unicorn) and a large multi-arts venue (the Barbican).

My career encompasses extensive campaign management, project management of large-scale digital projects and CRM integration, as well as audience development. I returned to work this year after having a child and feel that my position on the board would also help other working parents to navigate our industry in tricky economic times, while juggling family life behind-the-scenes.  

If you’re a member you should have got an email with your voting code – once you’ve decided who you want to vote for, use your code to vote.