The Arts Marketing Association (AMA) is excited to announce the 60 UK-based small to medium sized heritage organisations who have been selected to take part in The Lab, a strand of the Digital Heritage Lab funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. The aim of The Lab is to provide digital mentoring ...

Here at the Arts Marketing Association (AMA), we read Art Fund’s research on the challenges facing museums and galleries as a result of Covid-19 with a keen eye, drawing out many useful nuggets of insight and information. Like the respondents to ...

Black Lives Matter. Our society and sector are built on structures that are historically, systemically and currently racist. We all have a social obligation to do our part to change this. Black Lives Matter has foregrounded the conversation, but it must not ...

We asked our Freelance Twitter followers including AMA Members for advice on the best ways to home work for those usually based in the office. Here’s some of their top tips along with some extra links to help you with ...

Pauline Bailey has worked in the arts and cultural sector for over 30 years as a visual artist, mentor and coach, working with a wide range of socially engaged groups. Pauline spoke to Jacqueline Haxton about her experience of being ...

Four delegates who attended the AMA’s 2019 Digital Marketing Day — Beyond Digital — at Dynamic Earth in Edinburgh share their key takeaways from the day. I was inspired to hear several speakers talk about the engaged and loyal online ...

The AMA’s 2019 Digital Marketing Day — Beyond Digital — took place on 5 December 2019 across two venues — the Barbican in London and Dynamic Earth in Edinburgh. We invited ten delegates from the London venue to write about ...

Debbie Bandara is Artistic Director of Forest Tribe Dance Theatre, who primarily focuses on directing and choreographing immersive theatre that reflects the diverse and inclusive world we live in. In this blog Debbie considers the issues discussed at the AMA's ...

When the Roundhouse opened as an arts venue in 1966 in Camden, London, it was seen as a vital space within its community. This remains true today and the Roundhouse's local community is a big priority for the organisation. With ...