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The strongest brands in our sector #AMAconf
As we get closer to conference, we wanted to hear more from our AMA conference speakers. In this blog post, Eleanor Appleby, Head of Visitor Communications at Tate answers the question: Which cultural organisations do you think have the strongest brands and why? I think the National Theatre, the Whitworth in Manchester and MoMA in New York are all examples ...
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Audience interaction through social media #DigiLab
In this #DigiLab blog Charlotte Angharad from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media. Our third Digital Lab experiment ...
Four key lessons from #DigiLab
Digital Lab Fellow Kim Osborne from the Roald Dahl Museum and Story Centre shares the four key lessons she's learnt from the projects and experiments she's undertaken as part of #DigiLab. So, we’re at the end of Digital Lab now, ...
A whistle-stop guide to NewcastleGateshead #AMAconf
The AMA team love conference but this year, Senior Marketing Officer — Events Jemma Green is particularly excited as she counts Northumberland as her second home. Jemma says: My mum comes from a small town on the Northumbrian coast called ...
AMA research finds it’s tough at the bottom
The AMA has published the results of its first benchmarking survey. Following a fantastic response — over 500 members completed the survey — the data has been assessed and the results published in the AMA Benchmarking Survey 2019 report. The ...
The blog of small things #ADA
Melanie Murphy, ADA Fellow, is coming into the Audience Diversity Academy from all angles and in manageable steps. I can't believe that January is over. This year began apace and is hurtling along at an uncompromising speed. Amongst the many ...
Getting out of your comfort zone #DigiLab
Digital Lab Fellow Danny Evans of the Royal Shakespeare Company explains in her second #DigiLab blog how drawing a video storyboard pushed her out of her comfort zone. Working on this project has made me realise how much our jobs ...
Using the Instagram Music sticker on Stories #DigiLab
In Matt Walsh's third and final Digital Lab blog, he details how he used the new Music sticker feature on Instagram Stories to showcase the artists that are playing at Cheltenham Jazz Festival in May 2019. We announced our line-up ...
All about the making #DigiLab
Kim Osborne from the Roald Dahl Museum and Story Centre, explains the process she went through, as part of her Digital Lab fellowship, to create videos aimed at getting feedback from the Museum's audiences. The next section of Digital Lab ...
