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#AMA25 — celebrating 25 years of the AMA

On the 22 October 1993 the Arts Marketing Association was registered as a limited company and the AMA was officially born. Over the past year we’ve been celebrating with a series of #AMA25 stories and the 25th and final story —  AMA's 25-year timeline — has been published today. A lot has happened in the world and in the arts ...

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AMA's Draft Accessibility Pledge

AMA’s Draft Accessibility Pledge

We have a vision of inclusivity throughout the whole of the AMA, which we work towards in all areas of our work. We believe you can't have an inclusive organisation without also being diverse and accessible. This is part of ...
Discovering the wonders in communities

Discovering the wonders in communities

Mercedes Kemp from WildWorks shares her thoughts on the issues raised by the latest JAM — the AMA’s journal of arts marketing — which focuses on community engagement.  Reading the latest issue of JAM I am heartened by the serious ...
A letter from Jane Cordell #AMAInclusivity

A letter from Jane Cordell #AMAInclusivity

Hello, My name is Jane Cordell. I am an AMA Board member and will be chairing Inclusivity and Audiences Day 2019. By way of introduction, I call myself an AMA ‘insider-outsider’ because: I am a musician and writer and love, ...
Growth mindset and finding your voice #AMAconf

Growth mindset and finding your voice #AMAconf

‘Ouch, I have some of the traits of a fixed mindset.’ Such is my reaction as I’m listening to the keynote by entrepreneur and author Melanie Yusebe at this year’s two-day Arts Marketing Association (AMA) conference in Newcastle. Ironically, I ...
Rewire AMA Conference 2019

#AMAconf Infographic

It's been 2 weeks since AMA conference 2019 and what a resounding success it was. We've collated some of the headline stats into this fancy infographic, which you can also read as a text document. Thanks to all our Sponsors, ...
Shared Ambition participants 2019

Shared Ambition participants 2019

Marketers and fundraisers working together in organisations in England applied to be part of the third cohort of Shared Ambition — fundraising and marketing together. The programme is managed by the AMA as part of the Arts Fundraising and Philanthropy programme ...
Reverse Mentoring: My Antidote to becoming a Grumpy Old Man #AMAconf

Reverse Mentoring: My Antidote to becoming a Grumpy Old Man #AMAconf

It’s 25 years since the first AMA Conference. I didn’t go (too busy having babies and promoting festivals) but as an AMA Member I received the conference report and still have it today. A lot has changed in the last ...
Creating an Access Culture #AMAconf

Creating an Access Culture #AMAconf

Sally McGrath from Supercool gives us 5 top tips in creating an Access culture for your digital marketing team. So here’s an interesting thing: everybody says they want their arts organisation to be accessible. Venues put a lot of time ...