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Growing BSL audiences #ADA

Growing BSL audiences #ADA

ADA Fellow Parvati Pindoria explains how the Octagon reached out to the D/deaf community in Bolton to find out why BSL performances were the least attended of the Octagon's accessible performances. The beginning Before joining the Audience Diversity Academy (ADA), we had already identified, as a theatre some of the audiences that we wanted to develop by looking at the ...

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Creating a Culture of Evaluation #Digilab

Creating a Culture of Evaluation #Digilab

If we could see the end of a project, examine it through a 360 perspective and then bring all of that learning into the next project, organisational growth occurs.  Based on her experiences at the Brooklyn Museum, Digital Lab Mentor, ...
To takeover or not to takeover? #DigiLab

To takeover or not to takeover? #DigiLab

That is the question that Digital Lab Fellow Rachael Williams explores in this blog post as she considers the pros and cons of website homepage takeovers as a new website functionality allows the British Library to further test how its ...
New Ways of Working: Airtable #Digilab

New Ways of Working: Airtable #Digilab

If it ain't broke, don't fix it, goes the general idiom.  At Shakespeare Birthplace Trust, Digital Lab Fellow, Nicky Hand explains in this detailed blog how implementing new digital tools is helping her organisation try new ways of working.  For ...
Social media audiences #DigiLab

Social media audiences #DigiLab

Mária Konyelicska and Olivia Robinson from Nottingham Lakeside Arts share the next stage of their #DigiLab journey and their long terms plans to create a social media guide.  ...
Picture of Ron Evans

A question of bias and balance #Digilab

How many times is too many times when it comes to testing an idea until it 'succeeds'?  Ron Evans, a mentor on the Digital Lab, examines the layers that encapsulate our attitudes and approaches to being flexible when we are ...
Audience data research #DigiLab

Audience data research #DigiLab

Emilie Barton, Marketing Coordinator at Pavilion Dance South West, explains how the Digital Lab has been an invaluable learning opportunity that's helped develop her knowledge of Google Analytics and SEO. I'm currently focusing on three areas as part of devising ...
Personalised vs Basic #DigiLab

Personalised vs Basic #DigiLab

Danielle McLoughlin of Hull Truck Theatre talks us through her first experiment on Digital Lab and identifies four key challenges she has faced.  I applied for a place on the CultureHive Digital Lab in the hope of gaining additional knowledge ...
Come Together

Come Together

AMA Member Rep for the North East & Yorkshire, Hannah Mason, shares her thoughts on the issues raised by the latest JAM — the AMA’s journal of arts marketing — which focuses on health and wellbeing. “I've learned that people ...