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Growth mindset and finding your voice #AMAconf
‘Ouch, I have some of the traits of a fixed mindset.’ Such is my reaction as I’m listening to the keynote by entrepreneur and author Melanie Yusebe at this year’s two-day Arts Marketing Association (AMA) conference in Newcastle. Ironically, I envisage her telling me that this is the embodiment of a fixed-mindset - fearing that I’m doing something wrong and ...
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#AMAconf Infographic
It's been 2 weeks since AMA conference 2019 and what a resounding success it was. We've collated some of the headline stats into this fancy infographic, which you can also read as a text document. Thanks to all our Sponsors, ...
Shared Ambition participants 2019
Marketers and fundraisers working together in organisations in England applied to be part of the third cohort of Shared Ambition — fundraising and marketing together. The programme is managed by the AMA as part of the Arts Fundraising and Philanthropy programme ...
Reverse Mentoring: My Antidote to becoming a Grumpy Old Man #AMAconf
It’s 25 years since the first AMA Conference. I didn’t go (too busy having babies and promoting festivals) but as an AMA Member I received the conference report and still have it today. A lot has changed in the last ...
Creating an Access Culture #AMAconf
Sally McGrath from Supercool gives us 5 top tips in creating an Access culture for your digital marketing team. So here’s an interesting thing: everybody says they want their arts organisation to be accessible. Venues put a lot of time ...
Strong internal communications #AMAconf
As we get closer to conference, we wanted to hear more from our AMA conference speakers. In this blog post, Eleanor Appleby, Head of Visitor Communications at Tate answers the question: How can strong internal communications build strong organisations? Focusing ...
Working in a rural context #AMAconf
As we get closer to conference, we wanted to hear more from our AMA conference speakers. In this blog post, Justine Wheatley, Chief Executive at Peak answers the question: What are the particular challenges of being an organisation based in ...
The strongest brands in our sector #AMAconf
As we get closer to conference, we wanted to hear more from our AMA conference speakers. In this blog post, Eleanor Appleby, Head of Visitor Communications at Tate answers the question: Which cultural organisations do you think have the strongest ...
Audience interaction through social media #DigiLab
In this #DigiLab blog Charlotte Angharad from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media. Our third Digital Lab experiment ...
