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Digital Service for Audiences and Teams

What is it about?

Access/ Digital engagement / Funding

How can you work with constraints of scale, scope and speed to ensure seamless and engaging digital experiences for audiences? Zak is leading this process of transformation at Bristol Museum, and will share useful insights on how you can ensure “digital” is embedded and respected and delivers seamless experiences for your audiences and teams.

He will discuss:

— Scale: how much can you scale up operations?

Scope: what are the opportunities and constraints

— Speed: how quickly can you make a positive impact

View more information on Digital Marketing Day 2019 and book your place.

Speaker

Zak Mensah | Head of Transformation for Culture & Creative Industries, Bristol City Council 

I’m excited about helping our 170 person service make a ruckus by focusing on the needs of our 1 Million+ visitors.  I’m focusing on helping us to become a cultural business and embedding digital and emerging practice throughout the service. I’ve been on the web since the late 90s and have watched the web permeate every corner of our lives.

I write atwww.zakmensah.co.uk. You can follow me on twitter at @zakmensah 

 

 

 

V&A Dundee — a digital case study

What is it about?

Creative campaigns / Awareness / Content marketing

Discover how Russell — who joined V&A Dundee 18 months before the building opened — went about promoting a space that wasn’t available, and how he kept the momentum going once it was. Including how barriers, like not being able to share any images from within the building, provided unexpected opportunities for his creative digital campaigns.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— How to use constraints to spark creativity

— How to do marketing when content is scarce

— How to maintain awareness in “dormant” periods

Who is it for?

Digital marketers and team leaders.

Speaker

Russell Dornan | Digital Producer | V&A Dundee

Russell Dornan is a Digital Producer at V&A Dundee where he looks after digital content across the website, social media channels and beyond. He commissions editorial content and develops digital projects relating to the museum and its themes, from games to webcomics. Always looking for unexpected and challenging ways to explore a subject, he tries to find relatable and authentic ways to present museum stories.

Not a fan of the singular, authoritarian museum voice, Russell aims to showcase the range of perspectives present in and around his organisation. He’s interested in meaningfully building audiences across digital platforms, bringing digital into the building in different ways and pushing what it means to be a museum on social media. 

 

 

 

 

Making Streamlining Sexy – using digital tools to free up your time

What is it about?

Time-saving / Internal Communications / Data interrogation

‘Streamlining your internal processes’ doesn’t sound sexy — but what if you could create cross-team processes that save you hours every week, so you could do more of the creative ‘stuff’ that made you apply for your job in the first place?

Paul has a passion for making our lives easier through simple digital tools. In this interactive session, he will: — walk you through simple ways to understand your data a little better — explore how to improve your internal comms — discuss ways increase your productivity — allowing you to have more time to do the things you really love about your job.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— How technology can simplify your processes

— How you can get the most from your data

— How you can increase internal collaboration and understanding

Who is it for?

Time-poor digital marketers

Speaker

Paul Blundell| RBA Creative

After a short stint as a disastrous ballet dancer, followed by a degree in environmental information systems and an early career as an arts fundraiser, Paul set up Rupert Blundell Associates Ltd with the aim to merge his interests in digital technology and the arts. The company has flourished for twenty years working with hundreds of organisations in the cultural and not-for-profit sector. Specialising in fundraising, membership and ticketing technologies, some of the organisations he has worked with include the NHS, Historic Scotland, Regional Dance Agencies, Arts Council, MLA, Imperial War Museum, Sadlers Wells, The Vegetarian Society, The Twins Society and The Comedy Store. 

The most important thing he has discovered is that digital is not primarily about the technology itself, but the people who use it. Paul helps individuals and organisations to embrace their potential by learning skills that he believes are no longer the domain of programmers, consultants and data analysts. In particular, his focus is helping cultural organisations to use digital integrations, machine learning and artificial intelligence to improve their productivity and communication skills.  

 

 

Mapping a Holistic Organisational Approach to User Experience

What is it about?

Data / Campaign Optimisation/ Audience Behaviour

As the user experience designer for Natural History Museum, Florence has to consider inclusive and accessible practice and, creating holistic services relevant to audiences. Join her to explore how you can ensure user journeys that are seamless, engaging and accessible and inclusive for all.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— How to create better user journeys

— How to build inclusivity into your online experience

— How to make online engagement work for your organisation and audience

Who is it for?

Those with responsibility for creating website content and online user journeys

Speaker

Florence Okoye| UX Designer

 Florence is a UX (User Experience) designer whose practice centers on using service design methods to inclusively design digital experiences. Her research focuses on collaborative methods of designing services for complex systems which allows her to combine a passion for opening access to STEM with critical and decolonial approaches to design. 

 She currently works as a UX designer at the Natural History Museum

 

Data – how to listen

What is it about?

Data / Campaign Optimisation/ Audience Behaviour

Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences. During this session, Chris will show you how to pick up on these hints and how to take action on them, using examples from Google Analytics, social media platforms and more.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— Insights into online audience behaviour

— How to set up reports to make your life easier

— Tips for finding useful signals amongst all the noise

 

Who is it for?

Digital marketers, website content creators and website managers.

Speaker

Chris Unitt| Founder

Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe. 

 Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire

 

Exploiting Data Opportunities through API

What is it about?

Online experience/ User journeys/ Audience engagement

Using Festivals Scotland as a case study, James McVeigh will explore how APIs can offer huge data opportunities to your organisation. James will discuss the challenge faced by Festivals Edinburgh, how they discovered a solution through the development of an API and the process of developing that bespoke API. He will also explore how the API offered greater opportunities than previously foreseen and the interesting lessons learned from the experience.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— An understanding of user journeys and conversions

— Advice for getting users to take the next step towards your website goals

— Insight into best practice for optimising conversion rates

Who is it for?

Digital marketers and data handlers

Speaker

James McVeigh| Head of Innovation and Marketing 

Born and raised in Ireland, James travelled to his first festival at the age of four with his family of nine in an old Morris Minor, leaving him with a love of festivals and a dislike of car travel. He joined Festivals Edinburgh as their first Head of Innovation and Marketing following senior management roles with a number of organisations including Salisbury International Festival, the Royal Liverpool Philharmonic Society and Arts Council England where he had lead responsibility for regional funding programmes of £25m. His interest in festivals as a key element of the cultural infrastructure has led him to develop various festival policy contexts and international festival partnerships including the European Festival Research Programme.

In his current role with Festivals Edinburgh, a uniquely collaborative organisation, he works to sustain and develop the position of Edinburgh as the world’s leading festival city—which now sees the Festivals host each year, over 25,000 world class artists, more than 1000 accredited media and audiences of 4.5m while generating £313 million for the Scottish economy. James is also a Trustee of the Edinburgh UNESCO City of Literature Trust and sits on the board of New Media Scotland. 

 

From Landing Page to Action — optimising the user journey

What is it about?

Online experience/ User journeys/ Audience engagement

Rachel Walker knows a lot about the impact of a great landing page — in her previous role at the Metropolitan Museum of Art, NYC, Rachel led on a major ecommerce re-platforming project. Currently at the Royal Academy, Rachel has spent a lot of time optimising their membership landing page — acknowledging that we shouldn’t be afraid of making a landing page overtly focused on conversion such as an online transaction or an email sign-up. In this session, Rachel will discuss how she’s optimising the Royal Academy online experience through user testing and iterative design, to help you guide users to where you want them on your website.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— An understanding of user journeys and conversions

— Advice for getting users to take the next step towards your website goals

— Insight into best practice for optimising conversion rates

Who is it for?

Those with responsibility for creating website content and online user journeys.

Speaker

Rachel Walker| Senior Digital Product Manager

Rachel is a digital strategy and ecommerce specialist who has worked with major arts organisations in both the UK and the US, including the British Museum and the Metropolitan Museum of Art. Her work focuses on delivering engaging online experiences and maximising revenue generation. She is passionate about the delivery of good user experiences and believes that arts organisations can be bolder in their approaches to making money online. She currently leads the digital product team for the Royal Academy of Arts. 

 

Accessibility Guidelines – what you need to know

What is it about?

Accessibility/ Digital Content/ Audience engagement

With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. During this session, Chris will take you through the four principles of digital accessibility and you’ll discover the tools and checks you can use to meet the relevant guidelines.

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— Understand the Web Content Accessibility Guideline (WCAG)

— Practical ways you can create accessible content

— How to check if your work is up to standard

Who is it for?

Those with responsibility for creating website content or managing websites.

Speaker

Chris Unitt| Founder

Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe. 

 Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire

 

 

Advertising – a love story

What is it about?

Online advertising/ ROI / Audience engagement

Let’s be honest, we hate ads. Audiences hate ads. Even 3-year-olds know how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t turn potential customers off?

View more information on Digital Marketing Day 2019 and book your place.

What will I gain?

— Understanding on why some advertising fails

— Tips for creating profitable advertising

— Advice for making advertising count

Who is it for?

Those responsible for contributing to or managing social media in their organisations and for those looking after social media teams.

Speaker

Gavin Bell| Director

Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads. 

Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views.  

Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. 

His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner. 

 

 

Engaging Digital Audiences

What is it about?

Access/ Digital engagement / Funding

During this opening keynote, Lisa will talk about how DigVentures are amplifying physical experiences by transforming and extending them online, leading to a large percentage of the ‘crowd’ who now fund DigVentures being digital engagers only.

Lisa will discuss how they’re achieving this by getting their digital content right. She will explore how satisfying funder requirements changes your practice as a cultural professional, when your funder is a crowd instead of a grant-making body, organisation or individual. When thinking about digital best practice, it isn’t just about the digital methods in you have in place — it’s the techniques you use to activate them, and how an authentic and tailored workflow can transform your work and relationships — with your stakeholders, members, and audiences.

She will discuss:

— how satisfying funder requirements changes your practice as a cultural professional
— how an authentic and tailored workflow can transform your work and relationships
— how you prepare for a livestream
— how to grow digital engagers

View more information on Digital Marketing Day 2019 and book your place.

Speaker

Lisa Westcott Wilkins MA FRSA FSA| Co-founder and Managing Director, DigVenture

DigVentures is a UK-based social business specialising in digital engagement, participatory ‘citizen science’, alternative funding, heritage tourism and harnessing the experience economy for cultural initiatives. Under Ms Westcott Wilkins’ leadership, DigVentures has pioneered the adoption of tech-enabled, heritage-based engagement in transforming places, feeding into economic and social stability for clients on regional, national and international-scale projects.

Having begun her career in investment banking in New York City, Ms Westcott Wilkins’ professional background includes management positions in the Cultural Olympiad team of the 2012 London Organising Committee for the Olympic Games, the Museum of the Earth at Cornell University, and the Editorship of Current Archaeology magazine. She lectures internationally on crowdfunding and cultural engagement, most recently as a key speaker at REMIX 2019 at Google’s new London HQ. Lisa is a Clore Fellow, Fellow of the Royal Society of Arts, and incoming Fellow of the London Society of Antiquaries. 

 

 

 

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