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Audience Research

If you are going to meaningfully engage, work and authentically connect with your audience, research is essential.

Understanding Audiences

Audience Research:

View current resources and available training below.

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Useful articles

You’ll need to be a member to access member resources, but non-members may find these articles useful.

AMA blog

Audience Data Research


Taking Part Survey: audience patterns, behaviour, barriers

DIY Evaluation & Research

Market Research


Getting to know your Online Audiences: register interest

How to evaluate your Marketing Campaigns: booking now



Measuring Up – register interest

Sector Research