Are you an AMA member? please login

About the programme

The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense, as defined by our 360 degree diversity strategy.

The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors whose experience in the cultural sector is embedded in inclusive practise and helping you to get results.

Our Fellows represent arts, culture and heritage organisations across England. We offer Joint Fellowships for two people from the same organisation to take part.

The next programme will run from September 2019 – March 2020. You can see our selection of Fellows taking part below.

“Coming from a large organisation, the Audience Diversity Academy process helped me to focus down from large tasks to producing small scrappy experiments.”
Ros Croker
Senior Manager: Endeavour Learning
National Maritime Museum

“As a mentor on the Audience Diversity Academy (ADA), I can see  how it is creating a growing network of passionate and confident individuals across the sector who are committed to making real change in their organisations. For the Fellows taking part, the ADA is a challenging yet supportive environment to stretch your thinking and try new approaches to diversifying audiences.”
Sarah Boiling, Consultant

Mentors

ADA 4.0 Fellows

Find out more about the experiments previous Fellows worked on by reading their blog posts below:

AMAculturehive logo
Arts Council Logo
Image: Liverpool Everyman Theatre facade © AMA