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Audience Diversity Academy

Runs: April 2020 — December 2020

Applications now closed

Experiment and learn to reach new audiences

The Audience Diversity Academy helps you and your organisation build long-term relationships with new audiences.

It includes over 20 hours of learning and support, including personalised one-to-one sessions to consult world-renowned expert mentors, who will provide advice and support tailored to the needs of you and your organisation — all for a greatly reduced price.

ADA Fellows say:

“The ADA workshops have helped to build my confidence in presenting the business case and practical ideas for audience diversity within our organisation. The Peer group and mentoring sessions have been really useful in broadening my understanding of the benefits of Diversity and Inclusion in creative spaces and the challenges experienced by other arts organisations.“
Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra

Sairah Rehman, Belgrade Theatre.

Get more views from ADA Fellows in #ADA blog posts below.

ADA mentors say:

“As a mentor on the ADA, I can see  how it is creating a growing network of passionate and confident individuals across the sector who are committed to making real change in their organisations. For the Fellows taking part, the ADA is a challenging yet supportive environment to stretch your thinking and try new approaches to diversifying audiences.”
Sarah Boiling, Consultant

Mel Larsen, mentor.

Get more background about the aims of ADA from Mel: Dig Deeper to Diversify

AMA’s Audience Diversity Academy includes:

  • One-to-one sessions from audience diversity mentors
  • 5 tailored online training workshops
  • Peer-to-peer learning sessions
  • Ticket to Inclusivity & Audiences Day, Birmingham

The true monetary value of the ADA is almost £2,500 per organisation, so the cost per person of £199* has been heavily subsidised.

*AMA Member and Arts Council England NPO rate. Non-member rate £299.

We look for Fellows whose organisations are either looking to start building relationships or already trying to build relationships with diverse audiences.

We use the word diversity in its broadest sense and look to recruit Fellows aiming to engage audiences of different ages, sexualities, genders, ethnicities and socio-economic backgrounds.

To register your interest for the next co-hort, get in touch.

Inclusivity & Audiences Day

Relevance & Belonging

Member Early Bird tickets: £119 + VAT

Standard Member ticket: £159+VAT

Non-member ticket: £219+VAT

Ticket included as part of Audience Diversity Academy participation, find out more about IA Day

Blog Posts from ADA mentees:

AMAculturehive logo
Arts Council Logo


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