Member login  
Forgot Password? | Not a member?
Member login

Audience Diversity Academy

Audience Diversity Academy

Runs: September 2020 — March 2021

Experiment and learn to reach new audiences

The Audience Diversity Academy helps you and your organisation build long-term relationships with new audiences.

It includes over 20 hours of learning and support, including personalised one-to-one sessions to consult world-renowned expert mentors, who will provide advice and support tailored to the needs of you and your organisation — all for a greatly reduced price.

ADA Fellows say:

“The ADA workshops have helped to build my confidence in presenting the business case for audience diversity within our organisation. The Peer group and mentoring sessions have been really useful in broadening my understanding of the benefits of Diversity and Inclusion in creative spaces and the challenges experienced by other arts organisations.”
Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra

ADA mentors say:

“As a mentor on the ADA, I can see  how it is creating a growing network of passionate and confident individuals across the sector who are committed to making real change in their organisations. For the Fellows taking part, the ADA is a challenging yet supportive environment to stretch your thinking and try new approaches to diversifying audiences.”
Sarah Boiling, Consultant

Sairah Rehman, Belgrade Theatre.

Get more views from ADA Fellows in #ADA blog posts below.

Mel Larsen, mentor.

Get more background about the aims of ADA from Mel: Dig Deeper to Diversify

AMA’s Audience Diversity Academy includes:

  • One-to-one sessions from audience diversity mentors
  • 5 tailored online training workshops
  • Peer-to-peer learning sessions

The true monetary value of the ADA is almost £2,500 per organisation, so the cost per person of £199* has been heavily subsidised.

*AMA Member and Arts Council England NPO rate. Non-member rate £299.

We look for Fellows whose organisations are either looking to start building relationships or already trying to build relationships with diverse audiences.

We use the word diversity in its broadest sense and look to recruit Fellows aiming to engage audiences of different ages, sexualities, genders, ethnicities and socio-economic backgrounds.

Social Justice

Our society and sector are built on structures that are historically, systemically and currently racist. We all have a social obligation to do our part to change this.

Black Lives Matter has foregrounded the conversation, but it must not be allowed to fade into the shadows when the next issue starts trending on Twitter. To help continue this journey, we’ve brought together resources that the AMA, its members, and its staff have found useful in changing and informing our thinking and our actions.

View the resources.

ADA 5.0 Mentors:

ADA 5.0 Fellows:

Blog Posts from ADA mentees:

AMAculturehive logo
AMAculturehive logo
Arts Council Logo