If you want to reach, engage or develop your audiences, you need to make sure you have the right skills, structures and processes in place.
Learning Pillars and Blocks
An Audience-Focused Approach
An audience-focused approach will make you and your arts, culture or heritage organisation more likely to succeed in reaching, engaging and growing audiences.
We’ve analysed the skills that the sector recruit against, and the skills that people need for their personal development.
The Audience Focused Pillars build on the objectives you and your organisation may be trying to achieve. Each Pillar is the sum of “Blocks” of skills and tasks. We provide training and resources to support these. We also offer a number of funded programmes and schemes to make training as affordable as possible.
The Audience Focused Pillars help identify the skills and knowledge needed to achieve your objectives: