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“97% of delegates would recommend an AMA conference to a colleague.”

“89% of delegates rated the relevance of the programme to their work as ‘good’ or ‘very good’.”

“95% of delegates said the conference met or exceeded their expectations.”*


Tuesday 9 July – Thursday 11 July 2019

Join us in NewcastleGateshead at Sage Gateshead for AMA conference 2019. Be inspired, share challenges, create new connections and learn new ways of doing things. Delve deep into what it means to connect and realise stronger relationships with audiences. At AMA conference 2019, we’ll explore what connection really means for audiences, partners and colleagues to ensure your organisation thrives.

Join hundreds of other cultural professionals over two and half days of keynotes, breakout sessions, socials and plenty of networking opportunities.




Some of the things you can expect

Reasons to attend

  • Learn quickly from over 50 speakers delivering inspirational keynotes and practical breakout sessions — essential for staying up to date in our ever-changing sector
  • Create connections with 400 other cultural professionals like you — enjoy food, drink and plenty of chat
  • Discover new ways to connect with your audiences in a more meaningful way — upskill (you and your team) to be better at your job
  • The largest event for arts and cultural professionals in the UK — guaranteed FOMO if you’re not there
Video taken at AMA conference 2018

AMA Connect Pods

Ask the experts for support with your own personal and organisational challenges.

These quiet, bookable spaces will pay host to one-2-ones, surgeries and discussion groups. With guidance from leading experts on a variety of subjects, they will be some of the most in-demand sessions at AMA conference 2019.

Delegates discussing topic at AMA conference 2016.

Freelancer Lunch

Whether you’re already a freelancer, freelance consultant or you’re simply thinking about going it alone, come along to our Freelancer lunch on day one of the conference for networking, support and advice.

Ideas Lab

Help find the solution to one of the cultural sector’s biggest challenges. The perfect space for generating ideas with your peers.

You’ll pull the issue apart, hack, ideate and collaborate to devise a strategy that will see challenges solved and solutions created.


The Big Marketing Challenge

Join a team and get collaborating. In just 75 minutes, you must work together to solve a creative challenge posed by the facilitator.

A great way to meet other delegates, stretch your imagination and receive recognition from your peers when we announce the winners at the closing keynote.

The Big Debate

This is your chance to have a say on some of the most important issues impacting the cultural sector today. Join the conversation, hear views from our panel members and ask the big questions.




AMA Connect Pods are available for organisations to sponsor. If you’ve got an area of expertise that could benefit our delegates we want to hear from you. You could be a pod host and hold sessions on your chosen topic.

Interested? Get in touch with our Strategic Partnerships Manager, Fiona.

Freelancer (AMA member)
£292 includes VAT

This applies to freelancers earning less than £25,000 per year. This applies to 



AMA member + Friend
£448 + VAT each

Book a place for you and a friend from another department within your organisation (can be a non-member) and save up to £230.

Small organisation (AMA member)
£259 + VAT

Small organisations should meet two of the following criteria — a turnover of £632,000 or less / £316,000 or less on its balance sheet / 10 employees or less.


£608 + VAT

Not yet an AMA member? You’re missing out on discounts and so much more.


Early Bird (AMA member)
£468 + VAT

Save £50 off the full member rate but be quick, there’s limited availability.


Group of 2+ (AMA member)
£448 + VAT each

Save £70 off the full member rate per person when you book 2 or more places.


Group of 4+ (AMA member)
£418 + VAT each

Save £100 off the full member rate per person when you book 4 or more places.



We’ve snapped up some special hotel rates throughout the city for your stay during the conference. These rates are available until one month before the conference, so book now to avoid missing out. Visit our accommodation booking page to explore the different options.

If you have any queries about accommodation or require assistance with booking please contact NewcastleGateshead Convention Bureau on 0191 440 5757 or and one of the team will be able to help.

Exhibition Stands

The ideal way to build brand awareness, allow delegates to find you and enable connections. From £875 + VAT.

Briefings and Sessions

Engage directly with delegates by delivering a specific and tailored message to delegates during the main conference programme. From £890 + VAT.

With thanks to our sponsors:

Conference supporters: Art Fund, Patron Base, Spektrix, Tessitura and TRG Arts.

Please contact Fiona or Abby if you are interested in any of the opportunities above, or would like to have a conversation about what you can bring to AMA conference 2019 as a sponsor or partner.

Image credits:
Top image: AMA conference 2019 branding
1. AMA conference 2016 © AMA
2. AMA conference 2018 © Brian Roberts Images
3. AMA conference 2015 © Leo Cincolo
4. Image courtesy of
5. AMA conference 2017 Elaine Hill photography
6. Future Proof Museums, photography by Leo Cinicolo
*Statistics taken from AMA conference 2018 feedback survey