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Small Scale Development Programme (SSDP)

20 — 22 May 2020, Leicester

Intensive development programme for leaders of organisations with 10 or fewer staff.

The Small-Scale Development Programme (SSDP) will help you, as the leader of your cultural organisation, build the right structure and teams around you, to understand and achieve your organisation’s goals.

To make the programme accessible to small organisation budgets, it is heavily subsidised with funding from Arts Council England.

You pay £95 +VAT which includes your training, accommodation and meals whilst at the residential, and your follow-up online coaching.

Over two and a quarter days of intense residential, and follow-up online coaching sessions, you’ll be ideally placed to move things forward.



20 — 22 May 2020, Leicester

During the residential you will review your organisation’s vision and brand and assess your current audience engagement.

Explore how to get the most from your marketing and evaluation. Work with expert trainers and your peers to see how each elements works towards the success of your organisation.

The residential packs a lot in to a short time, but you’ll leave equipped with tangible skills to put your plans into action.


The residential covers 9 modules

Module 1: Vision, Purpose & Direction

Module 2: Developing Your Brand

Module 3: Engaging Audiences

Module 4: Opportunities

Module 5: Strategies & Action Planning

Module 6: Strategic Marketing 

Module 7: Evaluation

Module 8: Stakeholder Analysis

Module 9: Marketing Communications

Online coaching

You will receive 3 online coaching sessions to continues your learning and development once you’re back at your organisation.

Working in groups with other leaders from the residential, the online coaching sessions will help to develop your plans further. Led by trainers from the programme, you’ll take part in knowledge exchange and peer-to-peer learning.

Alongside the expertise of trainers, you’ll be supported to reach and engage more people and grow your organisation.

The cost to deliver the programme is in excess of the £95 +VAT which you pay, as the course is funded by Arts Council England. It is therefore only open to leaders of organisations based in England.

Please read the booking terms and conditions before securing your place, and note that there is a penalty fee if bookings are cancelled.

Hear from previous participants

“The course was thorough, relevant throughout and above all easily applied in the real world… I have already recommended it to several of my peers.”
Mark Tattersall
Artistic Director
Dorchester Arts

Interested in other funded programmes?

You might like:

* Audience Diversity Academy

* Digital Lab

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