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Small-Scale Development Programme

plan your route to reaching and engaging more people, more often

As the leader of a small-scale cultural organisation you’re likely to be wearing many hats and have competing demands on your time. The Small-Scale Development Programme is designed specifically with you in mind. It will help you, as the leader of your organization, reach and engage more people more often. You’ll be supported to realise your ambitions and drive a successful future. The programme is formed of a two and a quarter day residential, with follow-up online coaching sessions.

“The course was thorough, relevant throughout and above all easily applied in the real world. Perhaps the most impressive thing of all was to make the course relevant to the very wide range of organisations present and especially to make it as applicable to one-man start-up operations as to NPOs. I have already recommended it to several of my peers.”
Mark Tattersall
Artistic Director
Dorchester Arts

Residential

May 2019 (exact dates tbc), Location tbc

Join a cohort of fellow leaders at the residential. During the residential you will review your organization’s vision and brand and assess your current audience engagement. You will explore ways to get the most from your marketing and evaluation, and working with expert trainers and your peers, you’ll see how each of these elements works together to create a successful organization.

We know how busy you are, so we’ve designed the programme to make the most of your time. The residential allows you the opportunity to reflect and you’ll leave equipped with tangible skills to put your plans into action.

Online coaching

You will receive 3 free online coaching sessions with trainers from the programme.

The online coaching continues your learning and development once you’re back at your organisation. Working in groups with other leaders from the residential, the online coaching sessions will help to develop your plans further. You’ll take part in effective knowledge exchange and peer-to-peer learning. Alongside the expertise of trainers, you’ll be supported to reach and engage more people and grow your organisation.

What will you gain?

  • Skills to help define your organisation’s vision
  • A better understanding of your audiences
  • Insight into how to make marketing a key part of your strategic planning
  • A support network to help develop your plans
  • Free AMA membership for one year

Be part of the AMA network

You will receive a complimentary AMA membership if you’re not already a member. If you already have AMA membership it will be extended for an additional year for free.

Being an AMA member gives you access to our diverse network of people working to engage the public with culture, member-only discounts on events and dedicated resources for your training needs.

Cost

The programme is heavily subsidised and costs just £95 +VAT. This includes all your training, accommodation and meals whilst at the residential, and your post-residential online coaching. We recommend that only one person from each organisation (the leader) attend the programme.

This programme is funded by Arts Council England, and is therefore only open to leaders of organisations based in England.

Please read the booking terms and conditions before securing your place.

Before you book

Are you the leader of your organisation? We’re looking for people with job titles like CEO or Director.

Does your organisation have 10 or fewer staff? Please include full-time equivalent staff.

If the answer is yes to both questions, please go ahead and book.

This programme isn’t a suitable development opportunity for less senior members of your team. If this is what you’re looking for, please check out our other training events.

You can expect the residential to be an intensive period of learning, therefore you will get the most from it if you’re able to put your day-to-day work aside while you’re there.

Take a look at our leaflet explaining the impact of the programme and what you can expect:

Cover of Small-Scale Development Programme leaflet