Are you an AMA member? please login

Small Scale Development Programme (SSDP)

October 2020

Intensive development programme for leaders of organisations with 10 or fewer staff.

The Small-Scale Development Programme (SSDP) will help you, as the leader of your cultural organisation, build the right structure and teams around you, to understand and achieve your organisation’s goals.

Join us for two and a quarter days of intensive development, with follow-on coaching support to take your business to the next level.

This programme is an opportunity to make real change in your organisation, and develop your leadership skills. 

You pay just £95 +VAT which includes your training, accommodation and meals whilst at the residential, and your follow-up online coaching. To make the programme accessible to small organisation budgets, it is heavily subsidised with funding from Arts Council England.



October 2020 TBC

During the residential you will review your organisation’s vision and brand and assess your current audience engagement.

Explore how to get the most from your marketing and evaluation. Work with expert trainers and your peers to see how each elements works towards the success of your organisation.

The residential packs a lot in to a short time, but you’ll leave equipped with tangible skills to put your plans into action.


The residential covers 9 modules

Module 1: Vision, Purpose & Direction

Module 2: Developing Your Brand

Module 3: Engaging Audiences

Module 4: Opportunities

Module 5: Strategies & Action Planning

Module 6: Strategic Marketing 

Module 7: Evaluation

Module 8: Stakeholder Analysis

Module 9: Marketing Communications

Online coaching

You will receive 3 online coaching sessions to continues your learning and development once you’re back at your organisation.

Working in groups with other leaders from the residential, the online coaching sessions will help to develop your plans further. Led by trainers from the programme, you’ll take part in knowledge exchange and peer-to-peer learning.

Alongside the expertise of trainers, you’ll be supported to reach and engage more people and grow your organisation.

The cost to deliver the programme is in excess of the £95 +VAT which you pay, as the course is funded by Arts Council England. It is therefore only open to leaders of organisations based in England.

Register your interest for the October 2020 residential by contacting Jemma at

Hear from previous participants

“The course was thorough, relevant throughout and above all easily applied in the real world… I have already recommended it to several of my peers.”
Mark Tattersall
Artistic Director
Dorchester Arts

Interested in other funded programmes?

You might like:

* Audience Diversity Academy

* Digital Lab

AMAculturehive logo


As an AMA member you can access exclusive member-only content including sector jobs, online resources and training.


Not yet an AMA member? Find out more.