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AMA resources

AMA resources to support you through Coronavirus (COVID-19)

We will continue to add resources to the following list and hope they will help support you during these uncertain times.

Promoting a space that isn’t open

Russell Dornan joined V&A Dundee 18 months before the building opened. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Russell explains the marketing and social media campaign strategy V&A Dundee adopted while the museum was being built. Discover how the V&A went about promoting a space that wasn’t open, and how they kept the momentum going once it was. [Please note closed captions will soon be available.]

Self-generated video

Working from home or away from your organisation presents the challenge of creating new content for websites and social media. In JAM 69 (Winter 2018) Rob Glass wrote an article on the rise and future of the self-generated video and explored the importance of storytelling in video.

Download JAM 69 (Winter 2018)

Keeping your audience — creating engaging content

In this breakout session from Digital Marketing Day 2019 — Content and Channel Strategist, Jennifer Staves talks about how a move from blogging to magazine-style storytelling enabled the Wellcome Collection to reach more people, with more engaging content.

Creativity is not the monopoly of artists

In his keynote at AMA conference 2019 — Rewire — culture, audiences & you — Lemn Sissay reminded us that people who work in the arts are as creative as the artists themselves — “the central part of the human spirit is creativity.”

More resources can be found in the AMA’s Members Area and AMAculturehive.