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AMA News

AMA News

We asked you if “Collaboration and partnerships have been key to help retaining your audiences since reopening”

Ahead of AMA Conference 2021, and its theme of ‘Change for Good’, we wanted to know how people felt about whether collaboration and partnerships had contributed to audience retention since ... Read more

We asked “How in control do you feel of your professional wellbeing compared to two years ago?”

Ahead of AMA Conference 2021, and its theme of “Change for Good” we wanted to know if there had been a change in how people felt about their professional wellbeing ... Read more

Ahead of “Change for Good” AMA Conference 2021, we asked for your thoughts on how the pandemic impacted Equality, Diversity & Inclusion (EDI) in our sector.

In the second of our provocations leading up to our 2021 Conference, we asked “How has the pandemic impacted EDI in the arts and heritage sector? Positively, negatively or not ... Read more

AMA reflects on audience behaviour poll in build up to AMA conference 2021

Has audience behaviour permanently changed post-Covid? What changes would you like to see stick? Since the start of the pandemic, there’s been big changes in the way we all engage and interact with our audiences. In ... Read more

AMA partners on Tech In Culture EDI Alliance

AMA’s proud to partner with Substrakt on their new EDI Partnership – focusing on the administrators, leaders and suppliers to the cultural sector through a lens of diversity and inclusion. … Read more

AMA receives funding to boost digital development in heritage organisations 

The Arts Marketing Association (AMA) is excited to announce that we're among the successful organisations awarded further funding by The National Lottery Heritage Fund's Digital Skills for Heritage initiative, and ... Read more

AMA awarded Digital Stage Manager tender for Culture Bridge North East’s virtual conference  – 7 Nov 2020

The AMA was chosen to deliver the digital stage management of Culture Bridge North East’s “Imagine If…” conference, during 2-6 November 2020, after winning a tender for the work.   … Read more

AMA creates online training for Museum Consortium  – 5 Oct 2020

AMA was selected to deliver 5 x online training sessions for museum networks Museum Development East Mids (MDEM) and South East Museum Development Partnership (SEMDP).  MDEM supports the improvement and sustainability of … Read more

Building a sustainable audience relationship: Bea Udeh speaks at Publiq’s Cultural Education Road Trip  – 25 Sept 2020

Belgian organisation Publiq’s invited AMA’s Programme Producer, Bea Udeh, to speak at their online Cultural Education Road Trip event. Her interactive session, “We need to move: 4 pillars for a strong public relationship”, used case … Read more

Arts Council Wales awards bursaries for AMA’s Small-Scale Development Programme  – 31 July 2020

Arts Council Wales (ACW) made ten bursaries available for small organisations to take part in the Small-Scale Development Programme (SSDP). SSDP is for small organisations aiming to address issues like relevance and value, businses strategies, audiences, brand and … Read more

AMA extends all memberships expiring during lockdown – 30 Mar 2020

During this unprecedented period of lockdown, AMA is extending all memberships falling due for renewal for free, for 3 months. Any members whose renewal dates fall March – May 2020 … Read more

AMA launches Covid-19 support  – 23 Mar 2020

As the Coronavirus (COVID-19) situation is developing and we are working in uncertain times, we’re pulling together resources to help you find relevant information for the arts, culture and heritage … Read more

National Lottery Heritage Fund awards AMA funding for Digital Heritage Lab  – 10 Feb 2020

The AMA is excited to announce that it has been awarded £250,000 of funding from the National Lottery Heritage Fund as part of its Digital Skills for Heritage initiative to … Read more

“Being Brave in a New World”: Cath Hume speaks at Regional Heritage Conference & Awards  – 24 Sept 2019

AMA CEO Cath Hume was the  keynote speaker at ‘Being Brave in a New World’, the 2019 Regional Heritage Conference & Awards from Museum Development East Midlands. The event was attended by … Read more

Inclusive Teams: AMA speaks at the Spektrix Conference 2019  – 17 Nov 2019

AMA Board Member Jane Cordell, Director, Result CIC and AMA’s Programme Producer, Bea Udeh  spoke at the Spetrix Conference 2019.   In their session, Bea and Jane explored how a more inclusive organisational composition helps to create a … Read more

Participants revealed for The Lab

The Arts Marketing Association (AMA) is excited to announce the 60 UK-based small to medium sized heritage organisations who have been selected to take part in The Lab, a strand ... Read more

#AMAconf Infographic 31 July 2019

It’s been 2 weeks since AMA conference 2019 and what a resounding success it was. We’ve collated some of the headline stats into this fancy infographic, which you can also … Read more

Shared Ambition participants 2019 – 29 July 2019

Marketers and fundraisers working together in organisations in England applied to be part of the third cohort of Shared Ambition — fundraising and marketing together. The programme is managed by … Read more

AMA chosen to deliver 14-18 Now conference  – 31 Jan 2019

The AMA is excited to announce that it has been chosen to organise a one-day conference to celebrate the brilliant work of 14-18 NOW — the official programme that took place across the UK to mark the centenary of the First … Read more

AMA: Review of 2018 – 20 Dec 2018

Arts, heritage, museums – we are a resilient sector and surviving this year with passion still in place demonstrates this. Whilst we might be debating exactly what resilience means we … Read more

My 10th year at Digital Marketing Day – Nov 12 2018

Jack Bazeley-Harris, Head of Digital at Cog Design, tells us what he’s most looking forward to about this year’s Digital Marketing Day — Future Now.  This year will be the … Read more

AMA delivers 21st Century Visitor Attractions Programme with Museum Development East Midlands

Developed by Museums Development East Midlands (MDEM) and AMA in response to the needs identified in the MDEM Business Diagnostic, 21st Century Visitor Attractions helps museums become more audience-focused, resilient and successful.  … Read more

Shared Ambition — delegates’ thoughts 22 Oct 2018

Shared Ambition — fundraising and marketing together is a change programme that considers how different departments can come together, to work towards a mutual strategy and bring about change within their … Read more

Connect! with Creative Europe Desk: Event report – 19 Sept 2018

Connect! was a forum on the value of networks, held by the British Council and the Creative Europe desk. Brexit clearly featured large, particularly as whatever deal (or lack thereof) … Read more

What was AMA conference 2018 really like? Bursary recipients share experiences – Aug 7 2018

As part of AMA conference 2018, the AMA and Arts Council Wales gave out almost 30 bursaries, to ensure that a wide selection of professionals could have the opportunity to … Read more

Small Organisation Membership Launches #SmallOrgAug – Aug 3 2018

We’ll be sharing case studies and more resources all month – follow us on Twitter  or register for updates to make sure you don’t miss out – plus if you have … Read more

Announcing the AMA Freelancer Directory – 15 June 2018

We’re excited to launch our Freelancer Directory, a searchable listing of freelancers offering services to the arts and cultural sector. You can filter by geographical area and/or service offered, and it’s … Read more

AMA is an Arts Council England Sector Support Organisation – 1 Apr 2018

AMA is an Arts Council England Sector Support Organisation  AMA is officially an Arts Council England Sector Support Organisation! Sector Support Organisations (SSO) are a new category within Arts Council England’s National Portfolio. SSOs … Read more

Cath Hume appointed as new CEO of AMA

Press Release – Monday 5 December 2016 After 4 years as Head of Programme at the Arts Marketing Association (AMA), Cath Hume will take up the post of CEO in … Read more

Prosper programme – AMA partnership with Creative United – 8 Dec 2016

Press Release from Creative United Thursday 8 December 2016 Thursday 8 December 2016 Creative United awarded £400,000 by Arts Council England for new business support programme Creative United is delighted … Read more

Julie Aldridge to step down as Director – 23 Sept 2016

Julie Aldridge to step down as Arts Marketing Association Executive Director After 17 years with the Arts Marketing Association, including 11 as Executive Director, Julie Aldridge announced today that she … Read more

AMA and Wolff Olins launch Building Resilience – 1 Jun 2016

The Arts Marketing Association (AMA) and Wolff Olins have launched three new online modules called Building Resilience which are designed to inspire thinking about how to build and maintain resilience … Read more