AMA in action

Interesting reads:

• Mars introduces purpose measurement to brand scores and bonuses. This article on The Drum reports that Mars are now measuring “positive impact on people, their pets, and the planet”, with its senior leaders bonused against the delivery of its purpose and sustainability initiatives.
• Mind the Gap: Career progression for Black marketing professionals. This report, written by the creative network Pocc in partnership with BRiM and shared on AMAculturehive, identifies how employers can best support Black marketers to thrive in their roles and progress into senior positions.
• Forget personalisation, it’s impossible and it doesn’t work. This Marketing Week article argues that true personalisation in unachievable due to poor data quality, and should be replaced with creative that resonates with everyone.
• Interrupting White Dominant Culture in Museums. This post on Medium explores why deep and meaningful change can feel out of reach.
• Why Innocent wants better ‘greenwashing’ governance after ASA ban. This article on The Drum reports that the new Chief Marketing Officer believes the ban highlights the need for a consistent set of standards around sustainability marketing.
• Excel is your most overlooked design tool. This post on Medium explores how to build infographics, dashboards, presentations and more on Excel.
• ICOM publishes two proposed museum definitions. This article on the Museums Association website reports on the two alternative proposals for the international body’s updated definition of a museum.
• The link between imposter syndrome and burnout. This BBC Worklife article explores how understanding how these two conditions feed into each other will be critical for both employee wellbeing and retention.
• Who runs the arts in England? In this ArtsProfessional article, 2 University of Sheffield Lecturers share how their research investigated who the key players on England’s arts boards are and the industries and businesses from which they are drawn.