At AMA we’re a small team with big ambitions. As well as delivering our regular year-round training and events, there’s a lot more than goes on behind the scenes.

Here you can read about recent projects, team updates, interesting insights and more…


April 2024

  • April has been a quiet month for the AMA, due to the Easter break and our focus on Conference.
  • The team have still had time to attend some external events:
    • Jacqueline attended Substrakt’s Digital Works conference at Leeds City Museum.
    • Bea headed to Manchester for the Northern Equality, Diversity and Inclusion (EDI) in the Workplace Conference 2024.

Interesting reads:

  • The Creative Climate Leadership Podcast. This series of podcasts by Julie’s Bicycle features stories of individuals leading radical and transformational projects in music, film, galleries, academia, activism, tech, design and performing arts across the world.
  • Abundance versus deficit thinking. This blog post on Substack by Collette Philip explores why choosing abundance over scarcity means we all win.
  • Soft skills trump functional marketing expertise, study finds. A study has found that leadership, communication and strategic thinking are the skills most prized by CMOs, with functional experience lagging further behind. Article from Marketing Week.
  • The Assembly. In this BBC programme, actor Michael Sheen is interviewed by a group of mainly young people with neurodivergence, autism and learning differences.
  • Guide dog puppies get cultured at the theatre. Guide dog puppies have been visiting the Royal & Derngate in Northampton for socialisation trips, in a bid to train more service animals to attend shows.
  • How to silence your inner critic for a happier, healthier life. This bitesize clip of an episode of the Feel Better, Live More podcast with Dr Rangan Chatterjee looks at why self-compassion is so important for our wellbeing. Includes tips to help silence our inner critics.

New members this month :

  • Broadway Cinema in Nottingham
  • Cloud Artisans
  • Darlington Hippodrome
  • Delawarr Pavillion
  • Everyone Theatres
  • Guildhall Trust, Portsmouth
  • Hopetown, Darlington
  • Hugh Lane Gallery
  • Magna Vitae
  • St Albans Museum
  • The Roald Dahl Museum
  • Touring Exhibitions Group
  • Volcano Theatre

March 2024

  • In preparation for UNESCO’s International World Book and Copyright Day on 23 April, our Head of Diversity Bea has written a LinkedIn blog post outlining the EDI journey the team has been on since 2022. Included is a list of books we have been covering in our weekly ‘reading circles’, to provide inspiration for your own ‘7-a-day EDI diet’.
  • Carol and Paul went to London to run the first Heritage Innovation Fund co-creation workshop, alongside Jo Burnham. The first cohort has 18 participants and is exploring the use of AI in marketing.
  • A warm welcome goes to Binita Walia, who is joining the team in a freelance capacity to build on the PR work Matt had been doing before he stepped into the role of Head of Membership.
  • We’re also delighted to welcome back Tamsin Curror, who will be programming this year’s Reaching New Audiences event in a freelance capacity.
  • The team have been busy this month, attending lots of external events including:
    • Matt attended the Heritage Alliance’s annual Heritage Day conference at St John’s Waterloo in London. Cath, Jacqueline and Paul joined the hybrid event online.
    • Paul attended the AI UK Conference, hosted by the Turing Institute in London.
    • Bea attended The Future of the Creative Industries UK Conference.

Interesting reads:

New members this month :

  • Conway Hall
  • Diagonal Dance Ltd
  • Frieze
  • Global Creatures UK
  • Haverhill Arts Centre
  • OperaUpClose
  • Thackray Museum of Medicine
  • The Panacea Charitable Trust
  • Touring Exhibitions Group
  • Trigger
  • Warwick District Council

February 2024

  • February has been a busy month for the team — as well launching AMA Conference 2024 and the April-June Season of webinars, we all headed to London for one of our quarterly away days.
  • Speaking of the away days, we’d like to give a shout out to Tarze Edwards & E-J Scott, who both held sessions for our team. Tarze came in to help us with some internal communication training and E-J joined to tell us about his work at the Museum of Transology and on the Trans-Inclusive Culture guidance developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).
  • Thank you to everyone who took the time to fill out our Arts & Heritage Marketing Salary Survey — we had over 900 submissions! We’re pulling all the information into an updated report which will be released later this Spring.
  • Our Head of Marketing, Claire, attended a Marketing Week/Survey Monkey online event called ‘How to cut through the hype and harness AI’s potential.
  • Cath, Dani and Molly all attended the Family Arts Campaign Conference at Leeds Playhouse.

Interesting reads:

New members this month :

  • Academy of St Martin in the Fields
  • Andrew Logan Museum of Sculpture
  • Avant Cymru
  • Bournemouth Symphony Orchestra
  • Chinese in Wales Association (CIWA)
  • Company Chameleon
  • Complicité
  • Fly a Kite
  • Holm Theatre Ltd
  • Literature Wales
  • Llenyddiaeth Cymru
  • St Helens Borough Council

January 2024

  • Board member Izzy Madgwick has volunteered to be our new Board Environmental Champion via the Julie’s Bicycle programme.
  • Dani and Jack undertook some digital stage management for the Heritage Compass Symposium on 18 January. Cath also joined the fun by speaking at one of the day’s sessions.
  • Dani and Jack also digitally stage managed 4 CreatED webinars run by Tyne & Wear Archives and Museums.
  • Members of our Conference project team headed to Brighton for a recce to check out possible social venues and to have a food tasting — we weren’t jealous of them at all!
  • We launched our Arts & Heritage Marketing Salary Survey 2024. Open to all, this anonymous survey will help the AMA advocate for you by enabling us to provide guidance that promotes fair pay for your expertise as arts and heritage marketers in the cultural sector. Survey closes 9am Monday 12 February.

Interesting reads:

  • Digital Culture Podcast. In this new podcast, the Digital Culture Network’s Tech Champions will be joined by guests to discuss and embrace all things digital. Episode 2 includes social media predictions for 2024 with Social Media Tech Champion, Nicola Barrett.
  • How to reboot your memory for 2024. An episode of the ‘Today in Focus’ podcast from The Guardian. In this episode, Cognitive neuroscientist Charan Ranganath, author of Why We Remember, explains how memory shapes our daily existence — and how to get the most out of it.
  • Bringing your ‘whole self’ to work. An episode of ‘The Bottom Line’ podcast from the BBC. In this episode, Evan Davis and guests discuss the pros and cons of a workplace culture in which staff share their personal beliefs, politics and vulnerabilities with colleagues. What impact does it have on employee satisfaction and business productivity? And, at a time of great political and cultural polarisation, how do you prevent the ‘whole self’ ethos stirring up trouble?
  • You Heard It Here First. In this BBC sounds podcast, Chris McCausland asks a panel of comedians to live in an audio only world, deciphering brainteaser sound cues for points and pride whilst trying not to muck about too much along the way. A fun series that hammers home a serious point.
  • High on the Hog: How African American Cuisine Transformed America. In this Netflix series, Chef and writer Stephen Satterfield explores Black cuisine’s history and flavourful contributions to America.
  • Reclaim your brain. A free newsletter/coaching series from The Guardian that scrutinizes the hold phones have on us, and explores how we can escape their grip.

New members this month :

  • Affordable Art Fair UK
  • ArtRabbit
  • Arts for All
  • Beacon Arts Centre
  • Carrot Productions
  • The Charleston Trust
  • Cleveland Ironstone Mining Museum
  • Creative & Culture, Manchester Metropolitan University
  • Creative Wakefield
  • Heritage & Culture Warwickshire
  • Knight Classical
  • Live Music Now Scotland
  • Museum of the Home
  • One Dance UK
  • OperaUpClose
  • SPILL Festival Ltd
  • The Never Press

November 2023

  • The team headed to London for Digital Marketing Day. It was a brilliant day, jam-packed with great sessions and lovely conversations with our delegates.
  • The January — March 2024 season of webinars and workshops went live online. Topics include social media advertising, PR and copywriting. Explore the new season of training here.
  • It’s appraisal season. All members of the team have been meeting with their managers to discuss their successes of 2023 and what may lie ahead in 2024.
  • We said “au revoir” to Lina at the start of the month, as she began her maternity leave. Matt will be the interim Head of Membership until she returns in 2024.

Interesting reads:

New members this month :

  • Arts Alive
  • Bridport Arts Centre
  • Hartlebury Castle
  • Impact Dance
  • OutdoorArtsUK
  • St. Margaret’s House
  • The National Lottery Heritage Fund
  • Tonic Theatre CIO
  • Warwickshire Libraries
  • ZooNation: The Kate Prince Company

October 2023

  • The team started a 4-day working week trial, that will take place over the next 6 months. You can find out more about the trial here.
  • Paul, Lewis and Saira have been testing changes to the website, to help improve the user experience for our website visitors. The first change, adding drop down menus to the navigation bar, will be implemented in November and will be tested continuously to see if it has the desired impact.
  • Bea chaired a session on ‘How internal comms teams can help shape organisational culture’ for Charity Comms on 19 October.
  • Danielle hosted an online event for Bayt Al Fann.
  • Matt led a lecture for MA students at the Royal Welsh College of Music & Drama in Cardiff.
  • Our Senior Management Team held an away day in London to explore some future thinking for the AMA.
  • Some of the team headed to London to host the National Lottery Heritage Foundation/AMA event ‘Reflect, Share, Inspire‘. This hybrid event brought together speakers from Digital Skills for Heritage projects to reflect on their achievements, share the learning from their digital journeys, and celebrate the resources which have inspired digital success in the heritage sector.
  • On a more personal note, our Events Manager Abby has welcomed a gorgeous little girl to the AMA family. Making an earlier than planned appearance, both mother and daughter are doing well — enjoy your materinity leave Abby and we can’t wait to see more updates/welcome you back in 2024!

Interesting reads:

  • Game of Thrones author sues ChatGPT owner OpenAI. This BBC article reports that US authors George RR Martin and John Grisham are suing ChatGPT-owner OpenAI over claims their copyright was infringed to train the system. The lawsuit claims the authors’ books were used without their permission to make ChatGPT smarter.
  • World Mental Health Day 2023. To celebrate World Mental Health Day, which took place on 10 October, Dani shared a link to the Mental Health Foundation website that includes a great selection of resources designed to give people more information about mental health.
  • National Theatre to trial 6:30pm start times. Following a major piece of research to understand more from audiences about their post-Covid lifestyles and habits, the National Theatre will offer early evening performances with the aim of providing flexibility for audiences to make the most of their evening. The 6.30pm performances will fall on Tuesdays and Thursdays, with a limited number available for every new production playing on the South Bank in the first half of the year
  • Claude 2: Everything you need to know about Anthropic’s AI model and chatbot. To help address the existential risk posed by AI, Anthropic have created their own large language model. It has been designed to be safer than competing models, with carefully designed safety guardrails.

New members this month :

  • Cast
  • Company of Others
  • Creative Lives
  • MAYK Theatre CIC
  • Milton Keynes Arts Centre
  • Music Masters
  • Play to the Crowd
  • Stanley Arts
  • The Benedetti Foundation
  • The Harlington
  • The London Library
  • The University of Manchester
  • Wiltshire Creative

September 2023

  • The team all met in London for our quarterly away days. We were joined by our Board on the second day & it included a brilliant BSL session, where we got to practice what we’ve learnt since the summer.
  • Bea attended an event at the Research Centre for Museums and Galleries, for the launch of their Trans-Inclusive Culture: Guidance on advancing trans inclusion for museums, galleries, archives and heritage organisations, which we are supporting.
  • The team have been busy preparing for the launch of our 4-Day Week trial, including time management efficiency training. The trial takes place between October — March and you can find out more about our trial here.
  • The first Digital Copywriting Day took place, where we welcomed over 250 delegates online. The day included a great mix of practical tasks & inspiring talks, and was so popular that we’re certain to be running it again in the future.
  • Our Head of Marketing, Claire, has been quoted in an article on Museums + Heritage on the possible impact to the sector if X, formerly Twitter, moves behind a paywall. Read the article here.

Interesting reads:

New members this month :

  • Alnwick Castle
  • Bethlem Gallery
  • BH Live
  • Choirfarm
  • Foundling Museum
  • Ipswich Theatres
  • Oily Cart
  • Omnibus Theatre
  • Regent’s Park Open Air Theatre
  • Rising Arts Agency
  • Simpatica

August 2023

  • At the end of July Jane Cordell, Director of Result CIC, was announced the the new Chair or the AMA’s board. She succeeds Tim Wood, who stood down after seven years as Chair. Find out more about Jane’s appointment.
  • We have launched Affinity Groups to provide safe spaces to activate and raise the voices of members who have not been ‘seen’ within our membership. The launch includes three Global Majority Salon events taking place in October. Find out more about the Affinity Groups.
  • The AMA’s brand action group met for the first time to discuss the first stages of our brand review, which will include research and founder/member interviews.
  • We’re delighted that Jack Hayes will be staying with us a bit longer. His contract has been extended to cover Abby’s maternity leave from October.
  • Digital Marketing Day 2023 has been launched, with 20 bursaries available that cover the full cost of a delegate place. Find out more about Digital Marketing Day 2023.

Interesting reads:

New members this month :

  • Awards for Young Musicians
  • BID Leicester
  • Creative Arts East
  • Different Breed ®
  • Dunoon Burgh Hall Trust
  • Leicester Square Theatre
  • Marina Theatre Trust
  • Quarantine
  • Singapore International Festival of Arts (Arts House Limited)
  • The Old Market

June 2023

  • The team all met in London for our quarterly away days. It was a pretty eventful two days, that included being evacuated from our hotel at 7am due to burst water pipes!
  • The team began British Sign Language training with Bob McClusky. Bob joined us in London for our first session on Deaf Awareness, and further finger spelling sessions will be taking place online.
  • Our next round of reading circles have started. We are now all reading ‘Burning My Roti: Breaking Barriers as a Queer Indian Woman’ by Sharan Dhaliwal.
  • The programme team have been undertaking session run-throughs with speakers in preparation for AMA Conference 2023.
  • Dani has been doing some digital stage management for Bayt Al Fann.
  • Cath attended the Family Arts Campaign Symposium and UK Theatre & Touring Syposium.
  • We launched a brand new online day event for 2023 — Digital Copywriting Day.

New members this month :

  • a space arts
  • ArtHouse Jersey
  • Bodmin Keep
  • Bradford 2025
  • Creation Theatre
  • CV Life
  • Floral Pavilion Theatre & Conference Centre
  • Grand Opera House, Belfast
  • Hampstead Theatre
  • Institute of International Visual Arts
  • Kakilang
  • Quentin Blake Centre for Illustration
  • York Archaeological Trust

May 2023

  • Kirstie Watson joined the AMA team as our new Events & Operations Assistant — welcome Kirstie!
  • Some of the team attended the Museums + Heritage show, hosting a stand for the Digital Heritage Hub.
  • The Digital Heritage Hub was highly commended in the Sector Support category at the Museums + Heritage Awards. Well done to all the team involved and congratulations to Kids in Museums who won the category.
  • Dani hosted a bespoke event for Bayt Al Fann.
  • Lina & Lewis attended the Memberwise Digital Excellence Conference in London

Interesting reads:

New members this month :

  • Acme Studios
  • Amgueddfa Cymru — Museum Wales
  • Arc
  • Arts Professional
  • Beamish, The Living Museum of the North
  • Gag Reflex
  • Gloucestershire Libraries
  • National Trust
  • Royal Birmingham Conservatoire
  • Spitalfields Music
  • Vincent Dance Theatre
  • Zaim Collection

April 2023

  • We said goodbye to Mel Larsen, who has stepped down from our board after 6 years. Thank you for everything Mel, you have been brilliant!
  • Abby & Lucy went on site visits for Digital Marketing Day 2023.
  • Interviews took place for a new Events & Operations Assistant role at the AMA (whittled down from 111 applications!). We’ll introduce our new team member next month.
  • Bea attended the Clore webinar ‘Cultural Governance: The Pressures of Wellbeing’
  • Individual teams at the AMA took an opportunity to have in-person meet ups this month. The membership team met in London whilst the marketing and programming teams (separately) went to Reading, to make travel easier for our Welsh team mates.
  • Tamsin Curror has joined us on a Freelance basis to help programme Digital Marketing Day 2023 and the October — December season of webinars and workshops.
  • Matt and Ciara attended the Cog Breakfast Briefing, featuring a talk by Anne Torreggiani from the Audience Agency.
  • Big congratulations go to Lewis, who has been offered a promotion. His new title is Member Community Manager.

Interesting reads:

New members this month :

  • Artifax
  • Black Country Living Museum
  • Bordeaux & Burgundy
  • Diagonal Dance Ltd.
  • Glasgow Women’s Library
  • Guildhall Arts Centre
  • Hall for Cornwall
  • Museum Development East Midlands
  • National Galleries of Scotland
  • Nonsuch Studios
  • Patternmakers
  • Teatru Manoel
  • The Alnwick Garden
  • Vincent Dance Theatre

March 2023

  • Dani took part in some external digital stage management, including work for Culture Bridge North East.
  • Saira met with Zero Matters to discuss how we can monitor our energy usage as part of our journey to net zero.
  • Carol met with Unlimited to discuss the updated version of the Accessible Marketing Guide for AMAculturehive.
  • Bea has been busy this month, being interviewed on BBC Derby for ‘Your Say’ hour with Ian Skye and heading to Bradford for the Arts Council England ‘Let’s Debate’ event.
  • Jacqueline, Carol and Paul presented a session on the Digital Heritage Hub at the HeritageDot conference.
  • Bursaries were launched for two of our most popular events, Inclusivity & Audiences Day and AMA Conference 2023.
  • The first set of AMA Conference speakers were announced, including Dom Dwight, Marketing Director of Taylors of Harrogate
  • As part of our digital sustainability drive, we’re currently testing a new WordPress plugin that dedupes images on our website’s media library. The team is also clearing out their emails and digital storage spaces as part of digital cleanup day.
  • The Digital Heritage Hub has been shortlisted for a Sector Support award at the Museum+Heritage Awards. Cath will be attending the awards on 10 May to find out if we’ve won.

Interesting reads:

New members this month :

  • Castle Howard
  • East Street Arts
  • Ffotogallery
  • Garsington Opera
  • Museums Galleries Scotland
  • Science Museum Group – National Railway Museum
  • V&A

February 2023

  • We welcomed Trish Thomas and Monique Baptiste-Brown to our board, with the announcement going out on our social channels and sector press.
  • We are in the process of creating an innovation project group to explore new ways of learning and to look at new technologies. It’s linked to the Heritage Innovation Fund project we are currently working on.
  • The programme team are now working through almost 60 speaker submissions for AMA Conference 2023 — thank you to everyone who submitted a session idea!
  • As part of our Equality, Diversity & Inclusion work, the team are taking part in a ‘diversify your feed’ campaign. This ally-building activity involves following artistes from the global majority community on our personal social media channels to see how this impacts our feeds and viewing interests.
  • February has been a busy month for event launches. As well as AMA Conference 2023 and the April-June season of webinars going on sale, we’ve also launched two brand-new programmes: Accessible Marketing & Communications and Google Analytics 4 — Essentials
  • Due to impending train strikes, the team had to move quickly to bring some upcoming events, including Reaching New Audiences, online.
  • We received the excellent news that we have been included on the long-list for a Digital Culture Network award for the Digital Heritage Hub.
  • Matt and Jemma began working on a newsletter audit, to see how we can update our regular comms to better serve the membership and wider sector.
  • Paul presented a session at the Heritage Dot conference.
  • The AMA team headed to London for some Team Away Days. As a remote organisation, we relish these opportunities to come together in person to look at the ‘bigger picture’ of the AMA.

Interesting reads:

  • Culture organisations ‘struggling to retain staff’. This Arts Professional Article summarises a survey by Ecclesiastical Insurance, which found that out of 500 organisations surveyed, 21% are currently struggling to attract and retain staff. 78% said they were concerned about being able to recruit and retain staff over the next 12 months, and 80% cited concerns about recruitment and retention of volunteers over the same period. Please note, article behind paywall.
  • What Exactly Is Shadow Banning? This two-part article on Bustle explores shadow banning (the term used to refer to the removal or obscuring of content from Instagram without warning, driving down engagement) and its effects on minoritised users.
  • What is generative AI? Predictions are that generative AI will account for 10% of ALL data produced in 2 year’s time. This feature on McKinsey & Company explores how breakthroughs in the field have the potential to drastically change the way we approach content creation. 
  • ‘Worst party in town’: abusive audiences force UK musicals to tone down ads. This Guardian article reports that Ambassador Theatre Group is working with producers to temper any ad campaigns that could encourage bad behaviour after growing reports of rowdy and abusive behaviour from audiences. This includes avoiding phrases such as “best party in town” and “dancing in the aisles”. 

New members this month :

  • A New Direction
  • Bishopsgate Institute
  • Cyngor Llyfrau Cymru
  • Edinburgh UNESCO City of Literature
  • Layered Reality
  • Live Music Now Scotland
  • Moseley Road Baths
  • Museum Shops
  • National Army Museum
  • Royal Greenwich Heritage Trust
  • Vortic Art

January 2023

  • We’re delighted to be one of 35 innovative projects who have been awarded a grant from National Lottery Heritage Fund to explore creative ideas around technology and skills gaps, to help make the heritage sector more sustainable, inclusive and fit for the future.
  • Work continues on the marketing manifesto, with working groups facilitated by Cath, Lina & Carol being held in Edinburgh, Cardiff, London and online.
  • We launched a free Cost of Living lunchtime forum series, with HdK sponsoring the 3rd session: Booking Patterns and Audience Behaviour.
  • Reaching New Audiences, our brand-new in-person event, went on sale with 70% of the Early Bird places being snapped up in the first week.
  • Inclusivity & Audiences Day 2023 was launched with a call for speakers — the first time this opportunity has been offered for this event.
  • Dani undertook some digital stage management for Culture Bridge North East.
  • Bea attended the Heritage Compass Symposium in Coventry. The next cohort of the Heritage Compass will be kicking off in February.

Interesting reads:

New members this month :

  • Akademi
  • American Museum & Gardens
  • Belfast International Arts Festival
  • Centre for Literacy in Primary Education
  • Help Musicians
  • Itchen Valley Country Park
  • Monty’s Guide Ltd
  • Sharpes Pottery Museum
  • The Photographers’ Gallery
  • The Stage

December 2022

  • With AMAculturehive celebrating its 10th birthday in 2023, Carol provided the team with some eye-watering facts — the site has had 600,000 unique users and 1.5 million page views since creation!
  • Lina took part in some Inclusivity Champion Line Manager Training with Fabienne Palmer from Creative Access.
  • AMA Conference 2023 launched in the festive email, revealing the theme and location of July’s event.
  • We said goodbye to our Administration and Projects Officer Jack Hayes. Jack is leaving us for a new role with Help for Heroes.

Interesting reads:

New members this month :

  • Cathedral Music Trust
  • Onion Collective
  • Book Council of Wales
  • ACC Liverpool
  • The Pleasance Theatre Trust

November 2022

  • Bea attended a National Lottery Heritage Fund training event on Creative Commons.
  • The location for Conference 2023 has been confirmed — details will be announced soon.
  • Work began on a supplier sustainability audit as part of our sustainability action plan.
  • Dani stage managed the CBNE Imagine If conference online.
  • The January to March 2023 season of webinars and workshops went on sale.
  • Work began on our new book groups. We will be reading Think Like a White Man — a satirical guide to conquering the world… while black by Dr Boulé Whytelaw III, as told to Nels Abbey. 
  • Jack staged managed the Bayt Al Fann Festival online.
  • Paul attended the Museums and Tech 2022 conference.
  • Cath spoke at a Cog Breakfast Briefing.
  • Cath attended the Family Arts Campaign awards, as part of her role as head of their project board.
  • Matt led a lecture for MA students at the Royal Welsh College of Music & Drama in Cardiff.
  • Voting opened for the 2022 AMA Board elections.
  • Cath has been holding one-2-ones with sector contacts about the marketing manifesto.
  • Lina Olsson joined the team as Head of Membership.
  • Lina & Claire attended the Memberwise conference.
  • Bea attended the National Diversity and Inclusion at Work online conference, the Racial and Cultural Equality at Work conference and a workshop on progressing multi-ethnic women in the workplace.
  • Work began on a ‘Cost of Living’ series of sessions — details to be announced soon.

Interesting reads:

New members this month :

  • South East Dance
  • Barnsley Civic
  • Play to the Crowd
  • Creative Manchester
  • Highlights Rural Touring
  • Encore East
  • Camden Arts Centre
  • Greenbelt Festival
  • Bridport Arts Centre
  • Kew Gardens Wakehurst
  • ISLAND Arts Centre
  • New Perspectives
  • Wild Rumpus
  • Sainsbury Centre for Visual Arts
  • Cornwall 365

October 2022

  • Work began on a brand-new event for 2023. We’ll be announcing details in December.
  • Molly Pilkington joined the AMA team as Administrative Intern.
  • Paul Blundell officially joined the AMA team as Head of Digital Research and Development.
  • Bea Udeh has changed roles and is now the AMA’s Head of Diversity.
  • Matt has been promoted to Senior PR and Marketing Manager.
  • Saira and Paul are working on a digital audit for the team, so we can better understand the systems we use and data we collect/analyse.
  • Carol has discovered a website that enables you to compare headline stats for any website.
  • Work continues on digital stage management for two projects with Culture Bridge North East — CreatED workshops and their annual Imagine If conference. 

Interesting reads:


September 2022

  • 20 Bursaries were launched for Digital Marketing Day, supported by Arts Council Wales, Creu Cymru, Museum Development East Midlands, Museum Development North West, Substrakt and Tix Ticketing.
  • Interviews took place for 3 SMT level roles at the AMA: Head of Membership, Head of Marketing and Head of Diversity. Interviews also took place for an Administrative Intern role.
  • Work began on comparing Google Analytics 4 and Universal Analytics reports to understand which metrics are most useful to the AMA, so we are prepared for the switch in 2023.
  • Work began on a brand new day event for 2023 — details to be announced soon.
  • The whole AMA team met in London for training days to discuss our vision and mission, and the future of the AMA.
  • Shared Ambition: Audiences and Income for Small Organisations, which takes place in 2023, was launched with the release of a ‘register your interest’ form.

Interesting reads:

New members this month :

  • English Touring Theatre
  • Stroud Theatre
  • Lyme Regis Museum
  • Dunedin Consort
  • Coram Shakespeare Schools Foundation
  • Music at Oxford
  • World Press Photo
  • EMG Media and Marketing
  • Plymouth Music Zone
  • The London Library
  • Hofesh Scheter Company
  • Old Diorama Arts Centre

August 2022

  • Our mental health first aiders met to create a plan of action for the team, which will be implemented from September. We’ll update you with our projects/events as they happen.
  • We launched our Marketing Manifesto with a call out for thoughts on what it should include.
  • Work began on a website sustainability project with Orchestra’s Live, Supercool and WOW Foundation.
  • We sent a call out on the Facebook Community group for people to contribute to a new AMAculturehive series ‘I wish someone had told me — top tips from the front line’.
  • Work is almost complete on our new menopause policy, which will be launched to the team shortly.
  • Site visits began for AMA Conference 2023.

Interesting reads:

New members this month :

  • Coventry City of Culture Trust
  • Goldsmiths’ Centre
  • Bristol Old Vic Theatre School
  • Museum of Brands
  • West End in Schools
  • Volcano Theatre
  • Imperial War Museums
  • Historic Royal Palaces
  • FutureEverything
  • New Theatre Royal Plymouth

July 2022

July was a quiet month for additional work, due to AMA Conference 2022…

Interesting reads:

  • Nurturing a new generation of visually impaired leaders. This ArtsProfessional article looks at a training programme by Extant theatre company, that aims to bring systemic change to the under-representation of visually impaired talent in the industry.
  • Amol Rajan Interviews: Sundar Pichai. This BBC Two interview with Google’s CEO explores a range of issues, from the company’s hotly debated privacy practices to its pioneering development in AI and quantum computing.
  • AntiSocial podcast. This podcast with Adam Fleming calls itself ‘peace talks for the culture wars’. Each week it explores contentious topics to help you work out what the arguments are really about. We particularly like the episode from 1 July, ‘White privilege and schools’.

New members this month :

  • Engage
  • Octagon Theatre, Bolton
  • Theatre Centre
  • Royal Lyceum Theatre, Edinburgh
  • Cultural Services Marketing Team — Cambridge City Council
  • Shakespeare North Playhouse
  • CCA Glasgow 

June 2022

  • We welcomed a new team member this month. Sairah Baldwin joined us as Website and Systems Officer
  • The whole team took part in Cultural Awareness training and Race in the Arts training, facilitated by Hardish Virk
  • Our internal comms group met to review our working practices. The group meets quarterly and was formed to help manage team cohesion now we are a fully remote organisation
  • The events team took part in some bespoke digital stage management and event hosting, including:
    • CADA conference
    • Tees Valley Museums event
    • Culture Bridge North events
  • Work began on some bespoke digital stage management projects for:
    • Bayt Al Fann digital festival
    • CBNE Imagine If conference
  • JAM 77 was released online
  • The AMA Guide to Marketing Job Descriptions and Skills was launched

Interesting reads:

New members this month :

  • Alnwick Playhouse
  • Portsmouth Guildhall
  • Derby Museums
  • We Are Unlimited
  • Arenametrix
  • The Whitworth
  • Galeri Caernarfon
  • The Maltings Berwick
  • National Justice Museum
  • Chinese Arts Now
  • Pontardawe Arts Centre
  • Orchestra of the Age of Enlightenment
  • Serious
  • A Space Arts
  • Paintings in Hospitals

May 2022

  • Membership bursaries from Arts Council Wales were launched
  • Lucy, our Head of Programme, worked on bespoke projects for:
    • Museums Galleries Scotland
    • Museum Development network
    • The Mighty Creatives
  • Dani, our Head of Events, began working with Zero Matters on an environmental audit for the AMA
  • Carol, our AMAculturehive Editor, began working with Supercool, Orchestras Live and Women of the World on a sustainability audit for AMAculturehive

Interesting reads:

New members this month :

  • Dash Arts
  • University of Glasgow
  • Crossroad Pantomimes
  • Barber Institute of Fine Arts
  • Selladoor Venues – Queens Theatre
  • Alive West Norfolk – Kings Lynn Corn Exchange
  • The Royal Central School of Speech and Drama
  • Almeida Theatre
  • Sound and Music
  • Nederlander Theatres
  • ArtReach
  • Liverpool Institute for Performing Arts
  • Cambridge Junction
  • Tyneside Cinema
  • World Heart Beat Music Academy
  • QUAD
  • Royal Albert Memorial Museum
  • Saffron Hall
  • Exeter Northcott Theatre
  • M6 Theatre Company
  • Nottingham Trent University
  • The Royal Collection Trust
  • MAC Birmingham
  • Ticketsolve
  • Suffolk Libraries
  • Design and Artists Copyright Society
  • The Ropewalk
  • Creative Basildon

The AMA team

Cath Hume Headshot
Cath Hume
Lucy Jamieson Headshot
Lucy Jamieson
Danielle Patrick Headshot
Danielle Patrick
Bea Udeh Headshot
Bea Udeh
Ciara Harris Headshot
Ciara Harris
Jo Diver Headshot
Jo Diver
Carol Jones Headshot
Carol Jones
Matt Ecclestone Headshot
Matt Ecclestone
Jemma Green Headshot
Jemma Green
Saira Baldwin
Jacqueline Haxton Headshot
Jacqueline Haxton
Abigail Deem Headshot
Abby Deem
Lewis Roden Headshot
Lewis Roden
Jack Hayes Headshot
Jack Hayes
Molly Pilkington