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AMA creates online training for Museum Consortium  – 5 Oct 2020

AMA was selected to deliver 5 x online training sessions for museum networks Museum Development East Mids (MDEM) and South East Museum Development Partnership (SEMDP).  MDEM supports the improvement and sustainability of museums and heritage sites around the region, and SDEM exists to assist museums on their quest to become creative, dynamic, resilient and sustainable organisations 

The sessions were created by AMA in response to a brief from MDEM and SEMDP and cover the following: 

Session 1: Strategic Marketing Planning  

Session 2: Re-engaging with your Audiences   

Session 3:  Making the Most of your Social Media  

Session 4: PR Demystified  

Session 5: Understanding Google Analytics  

The participants came from a range of different museums and a variety of roles – some marketing focused and some with marketing as just one facet of their role. 

Lucy Jameson, Head of Programme at AMA said “It has been a fantastic cohort. They’ve all been engaged and taken part enthusiastically and brought great examples of the work they’re doing, as well as good questions.” 

Trainers  included Christina Lister(Museum Freelance), Martin Jefferies (English Heritage), Binita Walia (Freelancer) and Ciaran Rogers (Target Internet).