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Full programme

Click on the ‘+’ icons in the table below for full information.

Opening night social

AMA conference 2019 will open with a social event at BALTIC Centre for Contemporary Art in partnership with Art Fund. You’ll be welcomed to NewcastleGateshead at one of the region’s iconic museums and galleries, with an evening themed around wellbeing to help you relax into the conference.

Morning briefings

Morning Briefing option 1 presented by Art Fund

Morning Briefing option 2 presented by Substrakt

Keynote

Sparking Connections, Creating Change

During the opening keynote our speakers will explore how we can break the status quo by making new partnerships and strengthening previous connections.

Practical breakout sessions

Audience-Focused Content Creation

This session explores how writing for digital differs from copywriting, and how we can create engaging content that appeals to our target audiences.

Strategic breakout sessions

The Behavioural Economics of Loyalty

This session explores how to tap into audience behavior to create loyalty.

Leadership breakout sessions

Start at the Top
how to be an audience focused organisation

Aimed at senior delegates and leaders of organisations, this session will explore how ARC puts audiences at the heart of all they do by using personas to inform activity across their whole organisation.

Suitable for all

Rewiring the Body with RADA Business

This session will explore how we can communicate with impact by being conscientious of our vocal tone and body language.

The Big Marketing Challenge

This competition will challenge your problem solving skills and encourages collaboration with fellow delegates.

Keynote

What will You Do?

The closing keynote is suitable for all delegates and will challenge us to think deeply about the powerful changes we — as individuals operating within organisations — can make.

Practical breakout sessions

BSL
the basics

In this session you’ll learn essential signing words, phrases and conversation pieces so you can communicate with your d/Deaf audiences and colleagues.

Connecting Audience Data

This session is for anyone who wants to gain confidence in their Google Analytics skills.

Marketing 101

Discover the fundamentals of marketing, from audience insight, to campaign planning and everything in between.

Strategic breakout sessions

Developing and Sustaining Inclusive Audiences

This session looks at partnership models and the interconnectivity of diversity in relation to your own practice.

SEO
Search Engine Optimisation that’s Simple Easy and Outstanding

Discover how to get search engines working in your favour, from the technical basics, to where to focus your efforts and — just as importantly — where not to waste your time.

Rewiring your Internal Communications

This session explores how we can drive positive change across our organisation through strong internal communications.

Leadership breakout sessions

Whose City of Culture?

This session explores the realities of culture-led regeneration.

Suitable for all

Going it Alone, Together

This lunch is for anyone who is a freelancer, freelance consultant or thinking of going freelance.

Whether you’re already a freelancer, freelance consultant or you’re simply thinking about going it alone, come along to our Freelance lunch to share the pitfalls, pluses and practicalities of freelancer life.

The Big Debate

Session details TBC

Wednesday evening socials

By The River Brew Co.

Join us to unwind at By The River Brew Co., an independent container community that lives and breathes beneath the iconic Tyne Bridge on the Gateshead side of the river.

Destination Dinners

Take part in one of AMA conference’s Destination Dinners — smaller, more intimate evenings for up to 10 people.

Morning briefings

Morning Briefing option 1 presented by TBC

Morning Briefing option 2 presented by TBC

Keynote

Morning Keynote TBC

Practical breakout sessions

Rewire your Marketing
creating consistent messaging

Discover how to do digital marketing on a shoestring budget and at scale, including social media and digital advertising.

How to Produce a Podcast In-House

This session will take you step-by-step through every aspect of podcast production.

Strategic breakout sessions

Becoming
a book launch, a pop-up shop and a new partnership

This session explores partnership working and cross-sector relationship building.

Keynote

Making a Difference

During his closing keynote, you will hear Lemn speak about his own experiences of change; of the potential that’s held in making connections and challenging silos.

Practical breakout sessions

Connecting Audience Data

This session is for anyone who wants to gain confidence in their Google Analytics skills.

Rewire your Marketing
creating consistent messaging

Discover how to do digital marketing on a shoestring budget and at scale, including social media and digital advertising.

Marketing 101

Discover the fundamentals of marketing, from audience insight, to campaign planning and everything in between.

Strategic breakout sessions

Insta-Novels
a digital story

Discover how New York Public Library’s ‘Insta Novels’ project helped to grow the Library’s Instragram followers by nearly 100,000 in the first month.

Partnerships and Co-Creation
the impact on audiences

Discover how partnership working and sharing decision-making power impacts audience engagement.

Reaching Rural Communities

During this session you will delve into models of co-production and what it means to offer authentic creative direction with ‘young peers’.

The Power of Audio
telling compelling stories through the medium of podcasting

During this session you will explore the current boom in podcasting, why the medium is so well-suited to arts and cultural organisations and what stories you should be telling.

Leadership breakout sessions

Becoming Data-Led

Discover how the Royal Opera House has put data at the heart of their audience strategy by restructuring their team and rejigging their budget.

How Brand Strategy is Key to Organisational Success (but its got to come from within)

During this session you’ll explore how having a compelling brand is key to building relationships with audiences and driving organisational success.

Other experiences

Alongside the main programme and social events there are a tonne of other opportunities on offer, incuding:

AMA Connect Pods where you can ask the experts for support with your own personal and organisational challenges.

Ideas Lab gives you the chance to hack the challenge posed by hosting ticketless events. You will use the Innovation Drill ideation model to generate ideas and solutions with your peers.

The Big Debate is your chance to have a say on some of the most important issues impacting the cultural sector today.

Freelancer Lunch on day one of the conference is for freelancers, or those considering going freelance, to attend for networking, support and advice.

The Big Marketing Challenge gives you just 75 minutes to work in a team to solve a creative challenge posed by a facilitator.

Timetable

The final AMA conference 2019 timetable is still being finalised. This sample timetable gives an idea of how your day will be split at AMA conference 2019.

You can download this example timetable by clicking on the image.