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Rewire AMA Conference 2019

Practical programme

Click on the ‘+’ icons in the table below for full information.

Opening night social

AMA conference 2019 will open with a social event at BALTIC Centre for Contemporary Art in partnership with Art Fund. You’ll be welcomed to NewcastleGateshead at one of the region’s iconic museums and galleries, with an evening themed around wellbeing to help you relax into the conference.

Keynote

Sparking Connections, Creating Change

During the opening keynote our speakers will explore how we can break the status quo by making new partnerships and strengthening previous connections.

Practical breakout sessions

Audience-Focused Content Creation

This session explores how writing for digital differs from copywriting, and how we can create engaging content that appeals to our target audiences.

Suitable for all

Turbo-charge your Creative Confidence

Experience the glorious highs of creative flow during this field trip, which is designed to unblock your unproductive thinking habits, make you laugh and change the way you think.

Rewiring the Body with RADA Business

This session will explore how we can communicate with impact by being conscientious of our vocal tone and body language.

The Big Marketing Challenge

This competition will challenge your problem solving skills and encourages collaboration with fellow delegates.

Pricing Power to the People!
dynamic pricing that enhances audience engagement

This sponsored session will explore emerging trends in dynamic pricing and tactics organisations can use to accurately price their performances.

Keynote

What will You Do?

The closing keynote is suitable for all delegates and will challenge us to think deeply about the powerful changes we — as individuals operating within organisations — can make.

Practical breakout sessions

BSL
the basics

In this session you’ll learn essential signing words, phrases and conversation pieces so you can communicate with your d/Deaf audiences and colleagues.

Connecting Audience Data

This session is for anyone who wants to put their organisation’s marketing data to work for them.

Marketing 101

Discover the fundamentals of marketing, from audience insight, to campaign planning and everything in between.

SEO
Search Engine Optimisation that’s Simple Easy and Outstanding

Discover how to get search engines working in your favour, from the technical basics, to where to focus your efforts and — just as importantly — where not to waste your time.

Suitable for all

Going it Alone, Together

This lunch is for anyone who is a freelancer, freelance consultant or thinking of going freelance.

Whether you’re already a freelancer, freelance consultant or you’re simply thinking about going it alone, come along to our Freelance lunch to share the pitfalls, pluses and practicalities of freelancer life.

Plug in to. Switch on. Stay Connected.

In this sponsored session, London Calling + Culture Calling reveal the results of their latest consumer survey which takes a closer look at understanding what culture means to people today.

The Big Debate

This is your chance to get involved and have a say on some of the most important issues impacting the cultural sector today.

Wednesday evening socials

By The River Brew Co.

Join us to unwind at By The River Brew Co., an independent container community that lives and breathes beneath the iconic Tyne Bridge on the Gateshead side of the river.

Destination Dinners

Take part in one of AMA conference’s Destination Dinners — smaller, more intimate evenings for up to 10 people.

Keynote

Talking Brand

Explore what role our brands play and how we can use them to effect change.

Practical breakout sessions

Rewire your Marketing
creating consistent messaging

Discover how to do digital marketing on a shoestring budget and at scale, including social media and digital advertising.

How to Produce a Podcast In-House

This session will take you step-by-step through every aspect of podcast production.

Suitable for all

Ideas Lab

Help find the solution to the challenge of tickletless events in the cultural sector. This will be the perfect space for generating ideas and solutions with your peers.

One-to-One — Lisa Baxter, the Experience Business

Sit down with Lisa and troubleshoot a particular visitor experience challenge you may be facing.

Keynote

Making a Difference

During his closing keynote, you will hear Lemn speak about his own experiences of change; of the potential that’s held in making connections and challenging silos.

Practical breakout session

Connecting Audience Data

This session is for anyone who wants to gain confidence in their Google Analytics skills.

Rewire your Marketing
creating consistent messaging

Discover how to do digital marketing on a shoestring budget and at scale, including social media and digital advertising.

Marketing 101

Discover the fundamentals of marketing, from audience insight, to campaign planning and everything in between.

Crisis Communications
averting reputational damage

This session looks at how to prepare for crises of the anticipated and unanticipated variety, through effective crisis communications strategies.

Rethinking your Social Media

Feeling like you’re stuck in a rut? Join us in this session where Chris Unitt will show you ways to reinvigorate your approach to social media.

Suitable for all

One-to-One — Lisa Baxter, the Experience Business

Sit down with Lisa and troubleshoot a particular visitor experience challenge you may be facing.

10 Things You (Probably) Didn’t Know About Mental-Health — starting the conversation about wellbeing in the arts

This sponsored session explores how a focus on wellbeing provides an environment in which everyone can thrive.

Other experiences

Alongside the main programme and social events there are a tonne of other opportunities on offer, incuding:

AMA Connect Pods where you can ask the experts for support with your own personal and organisational challenges.

Ideas Lab gives you the chance to hack the challenge posed by hosting ticketless events. You will use the Innovation Drill ideation model to generate ideas and solutions with your peers.

The Big Debate is your chance to have a say on some of the most important issues impacting the cultural sector today.

Freelancer Lunch on day one of the conference is for freelancers, or those considering going freelance, to attend for networking, support and advice.

The Big Marketing Challenge gives you just 75 minutes to work in a team to solve a creative challenge posed by a facilitator.

Timetable

The final AMA conference 2019 timetable is still being finalised. This sample timetable gives an idea of how your day will be split at AMA conference 2019.

You can download this example timetable by clicking on the image.

Change of details?

If you would like to change your contact details or organisation please get in contact with us.