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Rewire AMA Conference 2019

Leadership programme

Click on the ‘+’ icons in the table below for full information.

Opening night social

AMA conference 2019 will open with a social event at BALTIC Centre for Contemporary Art in partnership with Art Fund. You’ll be welcomed to NewcastleGateshead at one of the region’s iconic museums and galleries, with an evening themed around wellbeing to help you relax into the conference.

Morning briefings

Art Tickets
a system for museums and galleries

Discover how Art Tickets, a ticketing system specifically designed to meet the needs of museums and galleries, can provide the tools to help improve visitor service and income generation.

We won’t Mention ‘Digital Transformation’
but you could if you want to

Explore how concepts found in large scale digital projects can lead to much wider institutional engagement with a range of issues.


Sparking Connections, Creating Change

During the opening keynote our speakers will explore how we can break the status quo by making new partnerships and strengthening previous connections.

Leadership breakout sessions

Start at the Top
how to be an audience focused organisation

Aimed at senior delegates and leaders of organisations, this session will explore how ARC puts audiences at the heart of all they do by using personas to inform activity across their whole organisation.

Shared Ambition
marketing and fundraising together

In this rapid fire session, you’ll hear about the changes that two of the organisations who participated in Shared Ambition have made, and how the programme continues to impact their organisations.

Suitable for all

Turbo-charge your Creative Confidence

Experience the glorious highs of creative flow during this field trip, which is designed to unblock your unproductive thinking habits, make you laugh and change the way you think.

Rewiring the Body with RADA Business

This session will explore how we can communicate with impact by being conscientious of our vocal tone and body language.

The Big Marketing Challenge

This competition will challenge your problem solving skills and encourages collaboration with fellow delegates.

Pricing Power to the People!
dynamic pricing that enhances audience engagement

This sponsored session will explore emerging trends in dynamic pricing and tactics organisations can use to accurately price their performances.


What will You Do?

The closing keynote is suitable for all delegates and will challenge us to think deeply about the powerful changes we — as individuals operating within organisations — can make.

Leadership breakout sessions

Whose City of Culture?

This session explores the realities of culture-led regeneration.

The Best Place to be Young
a case study

Discover key learnings from the City of Dreams project across Newcastle, which aims to engage people under 25 with the city’s arts and cultural offers.

Futureproofing our Audiences

This session explores how you can balance budgets, inventory and competing priorities alongside ambitious audience development strategies.

Suitable for all

Going it Alone, Together

This lunch is for anyone who is a freelancer, freelance consultant or thinking of going freelance.

Whether you’re already a freelancer, freelance consultant or you’re simply thinking about going it alone, come along to our Freelance lunch to share the pitfalls, pluses and practicalities of freelancer life.

Plug in to. Switch on. Stay Connected.

In this sponsored session, London Calling + Culture Calling reveal the results of their latest consumer survey which takes a closer look at understanding what culture means to people today.

The Big Debate

This is your chance to get involved and have a say on some of the most important issues impacting the cultural sector today.

Wednesday evening socials

By The River Brew Co.

Join us to unwind at By The River Brew Co., an independent container community that lives and breathes beneath the iconic Tyne Bridge on the Gateshead side of the river.

Destination Dinners

Take part in one of AMA conference’s Destination Dinners — smaller, more intimate evenings for up to 10 people.

Morning briefings

Owning your Potential
mentoring for progress

This session will explore the skills you can gain by becoming a mentor.


Talking Brand

Explore what role our brands play and how we can use them to effect change.

Leadership breakout sessions

Defining Insight
the Leader’s role in data-driven decision making

During this session you will discover how not all data is insight, and that relevance is the key factor in discovering actionable insight.

Rewiring Leadership

During this session you will discover new, international, leadership styles and the value of international collaborations and networking.

Suitable for all

Ideas Lab

Help find the solution to the challenge of tickletless events in the cultural sector. This will be the perfect space for generating ideas and solutions with your peers.

One-to-One — Lisa Baxter, the Experience Business

Sit down with Lisa and troubleshoot a particular visitor experience challenge you may be facing.


Making a Difference

During his closing keynote, you will hear Lemn speak about his own experiences of change; of the potential that’s held in making connections and challenging silos.

Leadership breakout sessions

Becoming Data-Led

Discover how the Royal Opera House has put data at the heart of their audience strategy by restructuring their team and rejigging their budget.

How Brand Strategy is Key to Organisational Success (but its got to come from within)

During this session you’ll explore how having a compelling brand is key to building relationships with audiences and driving organisational success.

From Marketer to CEO

This session explores what you might need to think about before you take the next step in your leadership journey and how to give yourself a break in the process.

The Value of Benchmarking
3 things you never knew about arts business models

Explore the initial findings of the Arts and Culture Fundraising dashboard, designed to help organisations compare and contrast business models and their achievements in income diversification.

Suitable for all

One-to-One — Lisa Baxter, the Experience Business

Sit down with Lisa and troubleshoot a particular visitor experience challenge you may be facing.

10 Things You (Probably) Didn’t Know About Mental-Health — starting the conversation about wellbeing in the arts

This sponsored session explores how a focus on wellbeing provides an environment in which everyone can thrive.

Other experiences

Alongside the main programme and social events there are a tonne of other opportunities on offer, incuding:

AMA Connect Pods where you can ask the experts for support with your own personal and organisational challenges.

Ideas Lab gives you the chance to hack the challenge posed by hosting ticketless events. You will use the Innovation Drill ideation model to generate ideas and solutions with your peers.

The Big Debate is your chance to have a say on some of the most important issues impacting the cultural sector today.

Freelancer Lunch on day one of the conference is for freelancers, or those considering going freelance, to attend for networking, support and advice.

The Big Marketing Challenge gives you just 75 minutes to work in a team to solve a creative challenge posed by a facilitator.


The final AMA conference 2019 timetable is still being finalised. This sample timetable gives an idea of how your day will be split at AMA conference 2019.

You can download this example timetable by clicking on the image.

Change of details?

If you would like to change your contact details or organisation please get in contact with us.


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