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16th January 2019 Jemma Green

Alexandra Stampler-Brown — an international perspective

Alexandra Stampler-Brown | Managing Director | Deutsche Oper am Rhein Düsseldorf Duisburg

I have a background in Arts Marketing and like to stay close to the latest developments in that sector, even though I have ‘moved on’ to the position of Managing Director of one of Germany’s leading opera companies. I benefited not only from the experts talks but also from breaking out from the usual every-day management work and providing time for out-of-the-box thinking. For me, it was also a great benefit to re-connect to my old home, Scotland, and see how the sector has developed over the past years, in comparison to other countries in Europe. It provided me with a fresh and international perspective, which is very inspirational.

I liked the multi-channel communications with its 8 trends that Annelise Kjaer presented, and how a meaningful dialogue can work in the future. I am currently involved in strategic planning and thinking about the future of opera and ballet, so the trend atlas with social, emotional, spiritual and scientific building blocks looked like an interesting visual map of the future.

The session with Charlotte Gross from National Theatre of Scotland was also very relevant to me, as social inclusion and accessibility is currently a hot topic in Germany. It seems that in Scotland there are more best practice examples we can learn from. It showed me how new technology and digitalisation can help us with the inclusion topic — this was something new and a big spark for me!

Overall, I found the live-link to the London exciting and it felt that we were part of a bigger conference. It worked very well and smoothly, this is an idea to recommend for the future. If time allows, I’d would love to attend more AMA events that deal with strategic and development issues, and hope to come to the UK at least once a year.


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