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Welcome to the AMA


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AMA helps people working in arts and cultural organisations reach more audiences with our training, events and resources.

Our members work in a variety of roles with responsibilities for working with and developing audiences. We support over 2000 members, and our local member reps cover the whole of the UK. We also deliver sector updates through our newsletter and blog.

We are a Sector Support Organisation appointed by Arts Council England.

Benchmarking Research

Latest research findings: social media & more


Find events and training for you and your team.

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Explore networking opportunities and the benefits of AMA membership.

Latest from the AMA


Inclusivity & Audiences Day

7 November

Digital Marketing Day 2019

5 December

Image of Mel Larsen

Diversify Your Audiences Webinar

15 October

Engaging & Retaining Deaf Audiences Webinar

17 October

Podcasts that Engage Audiences Webinar

30 October

Arts Council     Arts Fundraising     Family Arts

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